Fortified
edible oils are the oils which are enriched with additional
micronutrients. Fortified edible oils contain an adequate
concentration of added fat-soluble vitamins such as vitamin A, D, E,
and others. Fortified edible oils are the intervention made by
government regulations to cope with the complication of
undernourishment. As fortified edible oils are enriched with
essential micronutrients, they are used to intensify the vitamin
levels in the human body. Fortified edible oils are identified as the
simple and inexpensive solution to combat micronutrient deficiency.
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Lucrative
Growth for Rice Bran Segment of Fortified Edible Oils
Among
the product type segments of fortified edible oils, the fortified
rice bran oil segment is expected to register the highest growth rate
of about 4.6%, owing to increased dietary awareness among consumers
on lesser cholesterol levels, and increased production of rice husk
during the forecast period. However, the soybean oil segment is
expected to have the highest market share in the current year 2018.
Rising
Concerns for Fortification as a Public Health Initiative
With
the increase in nutritional deficiencies such as vitamin A deficiency
(VAD), fortification programs such as fortified edible oils have
taken the shape of public health initiatives. As a result, many
companies have initiated fortification, which increased the
propensity of fortified edible oils. Statistical studies show that,
the implementation of vitamin A through fortified
edible oils has significantly decreased xerophthalmia and VAD
by 74-90%, worldwide.
Public-private
Partnerships are Gaining Traction
Public-private
partnerships have a significant role to play in addressing
malnutrition, by strategizing and implementing various fortification
programs, such as introducing fortified edible oils in the growing
economies, and to make affordable fortified food products for the
target population.
For
instance, Global Alliance for Improved Nutrition (GAIN) is working
with various private stakeholders as well as NGOs to promote
fortified edible oils. A successful public-private partnership has
been demonstrated in Indonesia during the development of the
large-scale fortification of vegetable oil with vitamin A.
Government
Initiatives to Support Fortification Programs in Other Countries
The
U.K. government plans to provide a start cost of £2.9 Mn for the
fortified edible oils under the scheme ‘National Food Fortification
Program’ in Tanzania. This project will be implemented by the
non-government organization Helen Keller International. According to
this initiative, it would be mandatory for private food manufacturers
to fortify wheat, maize, and oil with essential vitamins and
minerals, in Tanzania. This serves as an opportunity for edible oil
producers to broaden their product portfolio with fortified edible
oil during the forecast period.
Subsidy
on the Procurement for Fortified Edible Oils
To
enhance the fortification initiative, various agencies are providing
a temporary subsidy on the procurement of micronutrients. The
fortification initiative has been carried out on a large scale in
Tanzania. Therefore, with the support of the Global Alliance for
Improved Nutrition (GAIN) and the Department for International
Development (DFID), a sliding subsidy for fortified edible oils is
being offered for a period of one and half year on the fortification
program.
Changing
Dietary Habits and Living Standards
With
increasing disposable income, the living standards of consumers are
also changing positively, which is expected to drive the demand for
fortified edible oils. Due to rapid urbanization in developing
regions, people are adopting healthier lifestyles, and using
low-absorb and vitamin fortified edible oils, thus resulting in the
increasing demand for fortified edible oils such as fortified
sunflower and rice bran oils.
The
developed countries of Europe and North America are drawn towards the
use of low processed foods, and demand healthy fortified edible oils
such as fortified olive oil, which has increased substantially with
the widening utilization of olive oil in the preparation of food and
salads, as olive oil contains higher vitamin A and other
phytonutrients.
Public
Orientation of Mandatory Fortification
The
Burundi Bureau of Standards works in close association with DSM and
BASF to establish an oil fortification program across the country.
DSM and BASF donate the vitamin premixes required for fortified
edible oils, whereas, the Burundi Bureau of Standards ensures
compliance with national cooking oil standards, so as to speed up the
mandatory fortification in the country.
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