Grains are one major contributor to human food supplies. According to
FAO, about 21% of total food depends on wheat products like bread and
cereals. However, there is a rise in concern among consumers about
the relationship between the consumption of products made of modern
wheat and health issues like obesity, food intolerances, diabetes,
and allergies. This is has increased in the popularity of the use of
hulled wheat in making of various food products. Hulled Wheat
consists of species of wheat which require more processing even after
threshing in order to remove hulls from the head of wheat grains. The
three main species of Hulled wheat, commonly called as Emmer, Einkorn
and spelt were used as staple food since ancient. In order to cope
with increasing demand for food, the introduction of high yielding
varieties of wheat through genetic modification and use of chemical
fertilizer has led to about 20-30% loss in nutrient value of wheat.
With rising awareness about the health concern, the consumer are
turning their interest towards the hulled wheat. With the increasing
popularity and benefits, the demand of hulled wheat in the global
market is assumed to increase in upcoming years.
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There
is a re-emergence of demand of hulled wheat by the consumers with
interest in more healthy and novel food products. The increased
texture and taste of food with the increased health benefits is
driving the hulled wheat global market. Hulled wheat is preferred
over the modern wheat as it provides an improved taste and
nutritional benefits without deteriorating the production of products
like bread, cake, pastries, etc. Hulled wheat has higher
concentrations of proteins, vitamins, and minerals as compared to
modern wheat. Modern wheat is found to have a relation to an
increased number of diabetic patients as it has a high number of
calories. Hulled wheat is thus preferred by health-conscious
consumers as it has low calories as well as cholesterol content. The
increasing trend among the consumers to have food ingredients with
high fibre content have also fuelled the demand for hulled wheat in
the global market. Hulled Wheat is currently being used by in
production of pizzas, pasta, cereals, and unleavened bread as well as
leavened bread. Hulled wheat also is recently been used in the
manufacturing of baby food. Wheat is being substituted by hulled
wheat species in the manufacturing of beverages like coffee, beer as
well as wine. With the increasing number of health and taste benefits
provided by hulled wheat over modern wheat, the demand in the global
hulled
wheat market is expected to increase positively
in terms of value and volume during the forecast period.
Some
of the key players in the market include Royal Nut Company, Einkorn,
Bluebird grain farms, Midas Overseas, Venture Heritage Farms, Doves
Farm Foods, Ardent Mills, Sharpham Park. More companies are taking
interesting in hulled wheat with increasing demand of hulled wheat
for various applications.
Hulled
Wheat is a rapidly growing market across the world as hulled wheat is
widely explored for it's nutritional as well as taste benefits.
Hulled Wheat is tolerant to various biotic as well as abiotic stress
conditions and can be grown in poor soil condition providing the
farmer an advantage to take the crop. This also opens opportunities
for manufacturers to seek the untapped market. Recent researches show
the benefit using hulled wheat in animal feed creative lucrative
opportunities in that sector. The increase used of e-commerce all
around the world has created opportunities for the manufacturer to
reach the consumer at a greater level as well as for consumers to get
known to products. Increasing, "move to organic" trend has
created the opportunities for producers to gain more profit by
increasing the production of organic hulled wheat.
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