The
global market for mushrooms is presently expanding at a promising
pace and is expected to continue its healthy run in the next few
years as well. A number of factors, right from the increase in
consumption of processed foods, to rising consumer awareness about
health benefits of mushrooms stimulating the growth of the market.
Over the last decade, key players in the global
mushroom market have emphasized on garnering the attention of
the consumers by keeping pace with their consumption patterns. The
vendor landscape is highly fragmented and most of the market’s
leading companies are concentrated in China - the world’s leading
manufacturer of mushrooms.
In
a recent report, Transparency Market Research (TMR) estimates that
the market for mushrooms in Asia Pacific, which relatively has vast
untapped growth opportunities when compared to regions such as North
America and Europe, is expected to also become one of the key
consumers of mushrooms in the near future. The global market for
mushrooms, which was pegged at US$34,100.0 mn in 2015, is expected to
exhibit a CAGR of 8.2% from 2016 to 2024.
TMR
analysts attempt to cover some of the most notable trends and
opportunities that the global mushroom market presents to interested
vendors:
Which
regional market stands out in the global mushroom market?
Geographically,
the market for mushrooms in North America presently dominates in
terms of revenue contribution to the global market, accounting for
over 34% of the overall market revenue in 2016. The region is
expected to gain significant incremental opportunity in terms of
revenue terms by the end of 2024 as well. The top spot of the North
America market is attributed to the mounting demand for variety of
mushrooms and related products and the region’s high dependence on
mushrooms imported from other countries. Vast expenditure in research
and development of more effective packaging for mushrooms is also a
key factor to have driven the North America mushroom market up the
ladder.
For
more information on this report, fill the form @
http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1298
However,
while North America holds the top spot in the global mushroom market,
the market in Asia Pacific is expected to lead in terms of rate of
growth over the period between 2016 and 2024. Asia Pacific presents a
highly conducive market for mushrooms owing to the thriving processed
food industry, rising awareness about the vast health benefits of
mushrooms among the population in emerging economies, and
advancements in packaging technology. China’s position as the
world’s leading manufacturer of mushrooms also positions the Asia
Pacific mushroom market in a highly commanding spot.
What
is one of present times’ most notable trend that could have a
positive effect on the overall growth dynamics of the global
mushrooms market?
The
rising awareness among consumers regarding the vast health benefits
of consuming mushrooms on a regular basis has opened up several new
windows of opportunities for companies in the food and beverages
sector. From introducing mushroom as a key ingredient in several
snack recipes, companies are also increasingly foraying into the
sector of mushroom-based drinks. Musroom-based drinks are prepared
from a variety of mushrooms such as chaga, reishi, and cordyceps, and
aid in improving immune system of the body and offer other benefits.
Owing to such health benefits, these drinks are trending among health
conscious consumers globally.
Companies
such as Four Sigmatic, Sayan Health, and NordicNordic are offering a
variety of mushroom-based drinks such as mushroom coffee mix,
mushroom elixir mix, Chaga mushroom exilir mix, and other similar
product varieties. The demand for these innovative drinks is expected
to steadily rise on a global front, and in the near future, the
segment of mushroom-based drinks is expected to emerge as one of the
most promising product segments of the global mushroom market.
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