Juice Market Driven by Demand for Healthy Food Products from Diet & Fitness Conscious Consumers

Inclination of consumers towards the consumption healthy food and beverage products is expected to propel the growth of the global juice market, says Transparency Market Research (TMR) in a research report. The report is titled, “Juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021.”

The growth of the global juice market is likely to be steered by the lifestyle changes and growing awareness pertaining to the consumption of healthy diet among consumers. Thus, as a result, the rising consumption of fruit juice and vegetable is likely to benefit the juice market extensively in the coming years. Nonetheless, the progress of the global juice market is solely reliant on the geographical distribution and the attainability of fruits and vegetables. This particular industry comprises the dominant share in the beverage industry. Mounting consumer inclination towards juice is likely to be one of the major factors driving the growth of the global juice market in the coming years.

One of the leading drivers of the global juice market is the growing demand for juice from fitness conscious consumers. In order to meet these requirements, juice manufacturers are putting great focus on the introduction of different flavors and varieties of juices coupled with the development of innovative products and packages. With health and dietary concerns growing among consumers, the demand for juices and vegetables is also on the rise.

Vendors are pushy towards capitalizing opportunities coming from the emergence of new foodstuffs such as blended fruit juice and vegetable juice. Now, the juice which is the most demanded one is orange juice due to easy attainability and health benefits. However, mixed and single juice of vegetables and fruits such as tomato, grapefruit, grape, pineapple, and apple are expected to gain attractiveness over the coming years. Juices that encompass antioxidants through fruits such as acai berries are also predicted to gain prominence by the end of 2021. The development of no-sweetener and diet juice is expected to deliver manufacturers with money-spinning growth opportunities. Nevertheless, the prime issue that is anticipated to restrain the growth of the global market is the obtainability of alternates such as carbonated soft drinks.

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The leading regions in terms of consumption are Europe, the U.S. in North America, and Japan in the Asia Pacific region. In order to maintain a leading position, top drawer companies are heightening investments. The leading players are Del Monte, PepsiCo., Citrus World, Dr. Pepper Snapple Group Inc., Welch’s, and Coca-Cola Co.