Global Vitamin Fortified and Mineral Enriched Foods and Beverages Market: Increasing Preference for Healthy Diet to Fuel Demand, Says TMR

According to a new report by Transparency Market Research (TMR), the global market for vitamin fortified and mineral enriched foods and beverages have been witnessing a noticeable rise in its valuation, thanks to the rising awareness among consumers regarding health and fitness. The increasing preference of consumers for a healthy diet is likely to continue boosting this market over the next few years, reports the study.

The report, titled “Vitamin Fortified and Mineral Enriched Foods and Beverages Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016–2024,” intends to present an in-depth analysis of this market by classifying it on the basis of a number parameters. It further studies the driving forces and the restraining factors influencing the uptake of vitamin fortified and mineral enriched foods and beverages. Apart from this, it also evaluates the prevalent trends in the market, taking significant insights from experts.

In terms of the geography, the research report considers North America and Europe as the leading regional markets for vitamin fortified and mineral enriched foods and beverages across the world. With the high standard of living and an increased level of health consciousness among consumers, both the regional markets are likely to remain on the top over the period of the forecast. Especially, the North America market for vitamin fortified and mineral enriched foods and beverages, will benefit significantly from the rising prevalence of obesity, diabetes, and various other health problems in economies, such as the U.S. in the near future.

Among the others, Asia Pacific is expected to present a considerable amount of growth opportunities to this market in the years to come, thanks to the increasing awareness among people about the benefits of vitamin fortified and mineral enriched foods and beverages, notes the study.

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The report also present the competitive analysis of the global market for vitamin fortified and mineral enriched foods and beverages by assessing the company profiles of the leading players. Their past performance, ongoing and future projects, and revenue have also been examined thoroughly to determine the hierarchy prevalent in the competitive landscape of this market.

PepsiCo/Tropicana, General Mills Inc., Ocean Spray Cranberries Inc., The Proctor & Gamble Co., Ocean Spray Cranberries Inc., Philip Morris Companies, Campbell Soup Co., Hain Food Group Inc., H.J. Heinz Co., Abbott Laboratories, Kellogg Co., Nantucket Allserve Inc., The Coca-Cola Co., South Beach Beverage Co., and Land O’Lakes are some of the key vendors of vitamin fortified and mineral enriched foods and beverages across the world, mentioned in this research report.