Product Contents and Ingredients to Play Key Role in Global Sport Nutrition Market’s Future Development

The multibillion-dollar industry of sports nutrition is treading along a promising growth path and a number of new companies are making way into the global market for sports nutrition to benefit from the high returns it promises. From majorly being an industry catering to the niche consumer segment of professional sportspeople, the market has successfully ventured into end-use segments such as physical fitness enthusiasts, non-professional body builders, and a number of other less-intense consumer groups pursuing general body fitness and wellness. The market is also witnessing a significant rise in the variety of products that it offers to the target consumers and the mix of ingredients and source of those ingredients have started gaining importance.

Transparency Market Research projects that the market will continue to embark onto a healthy growth path over the next few years as well. Exhibiting a massive 8.50% CAGR from 2014 to 2020, the market is expected to rise from a valuation of US$30.0 bn in 2013 to US$52.5 bn in 2020. In terms of volume, the market is expected to rise from 8.6 bn kg in 2013 to 14.7 bn kg by 2020.

In this blog post, Transparency Market Research analysts emphasize some of the key trends recently witnessed in the global sports nutrition market and their projected impact on the market’s future state of development:

What are the key factors that will lead to the increased demand for sports nutrition products?

The rising adoption of these products across a highly dynamic set of consumers, ranging from pure professionals to physical fitness enthusiasts is the single most significant factor driving the global sports nutrition market. Other than this, complementary factors such as rising disposable incomes, especially across developing economies, availability of a vast variety of products with innovative combination of ingredients, and availability of product varieties in categories such as sugar- and lactose-free are also massive contributors to the overall growth of the market.

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Innovative product categories such as sugar- and lactose-free, as well as the ones containing only organic food products are not only allowing the market to gain a larger consumer-base but are also proving to be more profitable owing to their larger profit margins as compared to conventional products. The vast growth opportunities in these areas are compelling an increasing number of companies to focus on these areas with new product ranges.

What factors are expected to limit the growth prospects of the global sport nutrition market?

The market for sports nutrition is expected to bear the brunt of counterfeit products over the next few years. Counterfeit products are not only much lower in quality than their original counterparts, reducing the overall effectiveness with which an athlete can perform, but can also create mild or even severe health complications for the athlete after long term consumption. Counterfeit sport nutrition products do not meet the necessary food grade requirements and can therefore be sold for cheaper prices, or be used to replace an original product. They could also contain several chemicals that are known to be allergenic or affect the internal functions of an athlete.

From the profitability perspective of the global sport nutrition market, the preference or replacement of an original product with a counterfeit variant can create large enough losses in the long run to affect the research and development activities of a player, further slowing down the rate of growth for the market overall.