Transparency
Market Research has announced the publication of a new research
report that investigates the trends and dynamics that are influencing
the global bottled water market. The research report, titled “Bottled
Water Market - Global Industry Analysis, Size, Share, Growth, Trends
and Forecast 2014 - 2020,” includes Porter’s five forces analysis
to scrutinize the threat of substitute products or services, the
threat of new entrants, the bargaining power of suppliers, the
bargaining power of customers, and the intensity of competitive
rivalry. It also tries to understand the factors impacting the
segments of the global
bottled water market through SWOT analysis. This market
measurement tool helps in identifying the strengths, weaknesses,
opportunities, and threats facing the segments. The researchers have
also tried to understand how the shift in the preference of consumers
away from carbonated and sugar-loaded beverages is propelling the
global bottled water market.
According
to the research report, the global bottled water market was valued at
US$157.3 bn in 2013 and is expected to reach US$279.6 bn by 2020,
rising at a CAGR of 8.7% from 2014 to 2020. Volume-wise, the global
bottled water market totaled 267.91 bn liters in 2013. This figure is
anticipated to surge at an 8.3% CAGR to reach 465.12 bn liters by
2020. The growing consumption of bottled water in the food and
beverage industry is likely to propel the market in the coming years.
The only restraint on the global bottled water market is the poor
availability of low-cost tap water. Though this factor will not have
a devastating impact on the overall market, companies will have to
find novel ways to earn revenues from cost-sensitive markets in
emerging economies.
The
global bottled water market is segmented on the basis of product and
region. The products sold in this market are carbonated water, still
water, flavored water, and functional water. Geographically, this
market is segmented into North America, Rest of the World, Asia
Pacific, and Europe.
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In
terms of products, the still water segment held the largest share in
the overall market, accounting for nearly 65%. However, analysts
predict that the demand for flavored and functional bottled water
will increase in the coming years, surpassing still water, as
consumers try to work towards better fitness and overall well-being.
On the other hand, the carbonated bottled water segment was the
second largest in the overall market, accounting for 22.9% of the
total revenue of the market in 2013. However, the carbonated bottled
water segment is expected to lose its stand as consumers will
increasingly prefer healthier products for hydration.
Some
of the important companies mentioned in the global bottled water
market research report are Mountain Valley Spring Company, LLC., The
Coca- Cola Company, Hangzhou Wahaha Group Co., Ltd., Nestle Waters,
Groupe Danone, PepsiCo Inc., and Icelandic Water Holdings. The
research report offers an insightful take on the competitive
landscape of the global bottled water market and the governmental
regulations that are impacting its revenue. Additionally, the report
also provides an explanation of the investment outlook, research and
development activities, business and marketing strategies, packaging
ideas, management styles, joint ventures, and strategic mergers and
acquisitions of these players for the near future.
The
global bottled water market is segmented as below:
Bottled
Water Market: Product Analysis
- Still
- Carbonated
- Flavored
- Functional
Bottled
Water Market: Regional Analysis
North
America
- U.S.
- Europe
- Germany
Asia
Pacific
- China
- India
RoW
- Brazil
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