The
global
organic dairy products market has witnessed rapid growth over the
last decade, especially in the developed countries of Europe and
North America. The development of the organic dairy products market
can be attributed to both supply as well as demand forces.
Shift
in Consumer Preference Propelling Demand
In
terms of supply, the market for organic dairy products is being
fueled by environmental concerns on the part of producers and the
promise of higher returns when compared to conventional dairy
products. Organic dairy farming might still account for a rather
miniscule portion of the overall milk production in developed
countries. However, this model is being considered as one more
profitable than the traditional model of dairy farming. Seeing the
many possibilities of organic dairy farming, governments and
regulatory authorities in Europe and the U.S. have increased focus on
promoting organic dairy products via numerous programs. As a result,
the availability of a huge variety of organic dairy products has
increased. Moreover, the low interest rate on organic dairy food and
drinks has also had a positive impact on the overall organic dairy
products market.
On
the demand side, the market for organic dairy products is being
primarily driven by growing awareness among consumers regarding food
safety and nutrition, and the benefits of organic dairy products on
their health as well as on the environment. This increase in health
awareness has resulted in a shift from a price-centric preference to
a quality-centric preference. The demand for organic milk has surged,
resulting in the growth of the organic dairy products market.
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Added
Costs of Organic Farming Inhibiting Growth
The
conversion to organic milk production on the part of dairies comes at
a cost. The effort and financial burden of adjusting to new
production systems has been perceived to be the most challenging
hurdle for the organic dairy products market. Moreover, retailers
have also admitted to issues of inadequate stock, confirming that the
growth in demand for organic dairy products is greater than the
growth in production.
Organic
dairy farming has threatened to take its toll on the cost of
production. Apart from the high cost of ongoing research and
development, organic dairy farming needs additional revenue to
support the growing cost of organic feed. Supporters of organic dairy
products argue that the overall cost of production is lowered owing
to reduction in cost of crop production, since there is no added cost
of using herbicides, pesticides, and chemical fertilizers. However,
the price structure of organic feed has been volatile, posing a
severe challenge to the organic dairy products market.
Apart
from this, there are several other factors that impede the growth of
the organic dairy products market. These include lack of proper
promotion and advertizing of organic dairy products, greater input
cost of organic milk production, presence of private organic dairy
products labels and fake brands, and pricing challenges when dealing
with wholesalers and retailers.
Despite
the presence of numerous challenges, there has been a growing
interest in organic dairy products, evident from the presence of a
large number of players operating in the global market. Some of the
significant participants of the organic dairy products market are
Costco, HP Hood, Safeway, Westbrae Naturals, VerdeGrass, YogiTea,
Purity Foods, Ben & Jerry’s, Eden Foods, Organic Valley, BJ’s
Wholesale Club, Whole Foods Market, Eastern Venture, Aspall, Kroger,
Fantastic Foods, and Publix.
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