Phytosterols
are steroid compounds and are very similar to cholesterol. They are
found in plants and are naturally present in oils, pulses, and dried
fruits. They can’t be synthesized by animals and humans and this is
why they need to be a part of human diet. Phytosterols comprise a
chemical structure just like cholesterol, but phytosterols’
absorption in the human body is much less as compared to cholesterol.
In terms of application, the global
phytosterols market is segmented into pharmaceuticals, food
ingredients, and cosmetics. They are broadly utilized as food
additives in various beverages and foods, such as sausages, yoghurt,
milk, bakery products, cold cuts, spreads, margarines, etc.
Consumer
Awareness on Health Benefits of Phytosterols to Boost Global
Phytosterols Market
There
are a number of factors accelerating the demand for phytosterols,
such as the increasing occurrence of deaths owing to cardiovascular
diseases, particularly in emerging regions such as Asia Pacific. In
addition, consumer awareness on health and wellness and resultant
inclination towards a healthy lifestyle is further stimulating the
demand for phytosterols. The favorable regulatory scenario in several
countries is also promoting their utilization within nutraceuticals
and functional food and this is predicted to have a positive impact
on the phytosterols market in the coming years.
B-Sitosterol
Led Phytosterols Market due to Extensive Source Availability
On
the basis of product type, the phytosterols market is segmented into
B-sitosterol, stigmasterol, campesterol, and others. Amongst these
product segments, B-sitosterol dominated the phytosterols market due
to its extensive source availability. On the other hand, campesterol
held the second biggest share in the market and the market for the
same is anticipated to experience exponential development in the
coming years due to its anti-inflammatory properties.
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Presence
of Omega 3 Fatty Acids to Restrain Growth of Global Phytosterols
Market
Nonetheless,
the growing presence of the omega 3 fatty acids market is restraining
the development of the phytosterols market, due to the fact that many
key manufacturers have shifted their focus away from phytosterols and
towards omega 3 fatty acids. Furthermore, the absence of support from
government bodies in promoting the health benefits of phytosterols
within emerging regions such as the Middle East and Asia Pacific is
inhibiting the growth of the phytosterols market.
Europe
Phytosterols Market Represented the Highest Market Share of 40%
On
the basis of geography, the global phytosterols market is segmented
into Europe, North America, Asia Pacific, and Rest of the World
(RoW). Amongst these, Europe held the biggest share of more than 40%
and was trailed by North America. Europe is predicted to maintain its
superiority in the coming years. On the other hand, RoW is the most
swiftly developing phytosterols market due to the rising awareness on
the health benefits of phytosterols amongst the consumers residing in
this region. In addition, the rising consumption of
phytosterol-fortified products in medical applications due to the
increasing count of coronary heart diseases is further stimulating
the demand for phytosterols in RoW.Key players in the phytosterols
market include BASF SE, Archer Daniels Midlands Co, Bunge Ltd, Raisio
plc, Cargill Inc, Pharmachem Laboratories, and Arboris LLC.
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