The
global
bread and baked food market has become an integral part of most
common consumers, especially for snacks and breakfast in many
countries. The market comprises of biscuits, bread, cakes, cookies,
scones, pastries, and others. The market for bread is further
segmented into white bread and brown bread. Bread and baked food
products, which were once considered as a sick man’s diet, have now
become essential food items among a vast population across the globe.
These food products are growing popular in regions where rice has
been the staple food for years.
Bread
and Baked Food Market – A Complete Insight
The
bread and baked food market has shown an impressive recovery in
recent years. The market has witnessed strong growth due to various
factors such as convenience, affordability, and health benefits of
bread and baked food. Discussed below are some of the main trends
expected to push the market to US$310 bn before 2016.
Key
Growth Factors
Some
of the major growth factors regarding the high consumer preference
for bakery products are the availability of food items at reasonable
costs, rising urbanization resulting in an increased demand for
ready-to-eat convenient products, and availability of a variety of
food products with different textures and tastes.
The
constantly changing consumer preference in terms of food consumption
has encouraged leading players in this market to invest substantially
in product innovation. The ever-changing taste palettes of the
consumers and the demand for healthy food products from them have
prompted leading vendors to introduce innovative products and new
baked food ingredients on the market.
Shift
towards Fresh and Healthy Baked Products Helping Market
Worldwide,
consumers are continuously looking out for improved, healthier, and
quicker ways to buy bread and baked food products at their
convenience and price. As busy work schedules are leaving little time
for people to prepare proper meals, bread and baked snack products
such as wraps, burgers, sandwiches, and rolls have become an easy
alternatives to regular meals. However, these food products have
always been targeted as the root of many health problems and thus,
consumers’ preferences are changing rapidly towards natural and
healthier food.
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In
most regions of the world, there has been a noticeable shift from
consuming unhealthy food products to natural and healthy baked
products. This trend is expected to gain strength in the coming
years. Nowadays, the freshness of bread and baked food types is the
main factor for consumers while buying bread and baked products. The
rising focus on fresh and nutritious food products has spurred
bakeries to provide high-quality bakery ingredients and healthy baked
products at attractive prices.
Improved
Bread and Baked Products on the Market are a Source of Natural
Nutrition
Natural
baked food products have essential fibers and vitamins necessary for
health of the consumer. The growing health and diet concerns among
people are pushing the consumption of brown bread. Considering the
bread market, the white bread market takes up a larger market share
in the bread and baked food market in comparison to brown bread.
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