Banana Powder Market Spicing Up due to Changing Lifestyles and Increasing Demand

Banana powder is derived from processed nutrient-rich bananas and has many applications in the cosmeceutical industries, dietary supplements as well as food products. Banana powders are made by freeze drying and vacuum processing method. Banana powders are available at organic markets and health food stores. Fruits contain more water, hence they are concentrated to remove excess water, demineralized which is then spray-dried to get free flowing powder. Banana powders can be used as an ingredient in cooking or as a flavoring agent. Banana powder has a long shelf life at ambient temperature due to low water activity along with low logistic expenditure due to low weight and volume. Fruit powders are made from either spray drying or freeze drying process. The quality of banana powder can be determined on the basis of color, flavor, texture and moisture content. These are primarily affected by the varieties of bananas and the ongoing processing operations. Banana powder, because of its high concentration of banana essence, it has been found to be a major source of calories and carbohydrates. Although banana powder has a low content of protein, it still finds a prime spot in the trading business.

Segmentation

The global banana powder market is segmented on the basis of application into cosmetics, dietary supplements and food products. Due to the multiple use of banana powder, the global banana powder market is expected to remarkably increase the revenue contribution over the predicted period. On the basis of distribution channels, the banana powder market is observed to be segmented into hypermarket/supermarket, retail stores, convenience stores, internet selling, specialty stores and others. Hence, the global banana powder market is expected to significantly increase the revenue contribution over the forecast period.

Global Market Drivers

The global banana powder market driving factors include the increasing demand for a variety of banana powder health drinks that contains a high amount of vitamins, minerals, and antioxidants. The banana powder market is estimated to have potential growth in developing and developed countries as a result of consumer preference towards health drinks along with a variety of fruit flavors in the drinks. Furthermore in addition to banana exporting, processing banana into different products could also mean additional income for banana farmers. Banana powder has a tremendous potential for commercialization. It has a low starch content and high sugar content that can be used as a substitute for fresh bananas in making traditional cakes or their premixes as well as in the processing of banana crackers, snacks or crisps.

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The banana powder market is also expected to flourish due to its increased demand in the cosmetic industry where it is mostly manufactured and made available to the end user as a mattifying translucent setting powder enclosed in a compact.

Regional Outlook

Geographically, the global banana powder market can be divided by major regions which include North America, Latin America, Europe, Asia Pacific, Middle East and Africa. Globally, among all regions, Asia Pacific has developed as the dominant region in global banana powder market followed by Europe and North America. High growth of banana powder market in the Asia Pacific region can be attributed to the strong demand from emerging economies such as China and India.

Major Key Player

Some of the key players identified across the value chain of the global fruit powders market include La Herbal (India), Farmvilla, Aum Agri Freeze Foods, Kanegrade Limited, Saipro Biotech Pvt. Ltd, NutraDry, , and others. The companies are expected to expand their business by enhancing their product portfolio in global banana powder market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global banana powder market till 2025.