Hydroponic
Vegetable Market: Introduction:
The
hydroponic vegetable is the vegetable grown over the non-soil
nutrient support. Hydroponic vegetables are grown under controlled
environment with no outdoor exposure. The whole process of hydroponic
agriculture is controlled under a centralize computer system which
controls the nutrition balance in the feed water, humidity inside the
greenhouse and fertilizer concentration. This makes hydroponic
vegetables grown diseases and pollutant free. The yield of the plants
are very predictable and hence grantees return to the manufacturers.
The hydroponic vegetables are of high quality and can be grown close
to the selling point of the vegetable markets. This increases the
value of the product and reduces the loss in the distribution channel
for the manufacturers.
Guaranteed
yield and production of exotic variety in no growing zones makes the
hydroponic
vegetable market very lucrative for the manufacturer to invest.
The hydroponic vegetable is anticipated to grow heavily into the
global market because of the food and beverage market trend for the
healthy and fresh product. Also, inexpensive production cost and
reduction in food miles will drive the hydroponic vegetable market
towards growth.
Hydroponic
Vegetable Market: Segments:
The
hydroponic vegetable market can be segmented according to its type,
origin and distribution channel.
Based
on the type, the hydroponic vegetable market can be divided into
natural and GMO. The natural vegetables are grown from the natural
seeds or plant sources. The GMO vegetables are grown from GMO seeds
collected from a facility.
According
to the origin, the hydroponic vegetables can be segmented into exotic
hydroponic vegetable and non-exotic hydroponic vegetable. The exotic
hydroponic vegetables are not locally grown due to its geography and
hence has a larger demand and higher return value. The non-exotic
hydroponic vegetables are daily consumable vegetables with having a
higher quality than locally grown vegetables.
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Based
on distribution channel the hydroponic vegetables can be segmented
according to the hypermarket, supermarkets, retail chains, local
vendors and internet market. In this segmentation, retail and
internet market are more likely to show greater demand than others
because of exclusive segmentation of the hydroponic vegetables.
Hydroponic
Vegetable Market: Region-wise Outlook:
Major
market regions like Europe and Northern America have already opted
for hydroponic vegetables because of the high demand for natural and
fresh farm products by health cautious population. Asia-Pacific and
Middle-East and Africa are having a high demand for an exotic
hydroponic vegetable market. The global consumption of natural and
fresh farm products have increased which is foreseen to affect the
hydroponic vegetable market in a positive way. Reduction of the cost
price of the exotic vegetable in the local market will boost the
present hydroponic vegetable market.
Hydroponic
Vegetable Market: Drivers and Restraints:
Reduction
in production cost and timely healthy yield are the main USP of the
hydroponic vegetable market. The technology used to produce the
vegetables are able to produce vegetable all around the year with no
effect of the external weather condition. This will allow the
manufacturer to supply fresh vegetables all around the year creating
a healthy market in the region. Production of exotic varieties of
vegetable near the selling point also reduces the food files which
helps in bring down the selling price of the product resulting in
heavy consumption. Organic vegetables are not produced in hydroponic
system hence, the manufacturer will lose the market for it. This can
act as a restrain to the hydroponic vegetable market.
Hydroponic
Vegetable Market: Key Players:
The
key global players for the hydroponic vegetable market are Growponics
Ltd, Freight Farms, AeroFarms, Edenworks, BrightFarms Inc, AmHydro
Inc, Hortimex Holland BV, Topterra Holland, Thanet Earth Ltd,
HotiNed, Swissradies, Metazet/FormFlex and StarFarm Pakistan (Pvt)
Ltd.
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