A
Purée is a French term which means refined or purified, usually it
is a blend of vegetables or legumes that turns into a soft creamy
paste or a thick liquid. Few examples of pureed foods are squash,
mashed potatoes and pumpkin pie filling. Foods are of different
textures and most people are comfortable in chewing and breaking them
into small pieces. Saliva moistens the broken pieces and bind it
together helping in swallowing. A sore and dry mouth creates
difficulties in chewing as well as swallowing, which is the reason
that makes pureed food so popular among the older people who have
chewing problem, pureed food makes swallowing so easy and helps one
to maintain their food intake requirements as well. Pureed food must
not be lumpy or dry it should be moist and spoon thick.
Market
Segmentation:
Pureed
food market has been segmented on the basis of raw material,
form, end use, diet and geography. On the basis of raw material
pureed food market are segmented into fruit, vegetables, meats and
cereals. Out of which vegetable pureed food are consumed the most
followed by fruit. Rice cereal, oatmeal cereal and barley cereal are
common raw materials used as pureed food for babies. On the basis of
form pureed food market are segmented into frozen, dried, semi- solid
and baked. Among these segments semi-solid pureed food are much
popular among the older people. Frozen and baked segment of pureed
food is also gaining the attention of the young adults, which is
expected to drive the market to purred food to a greater extant. On
the basis of end use pureed food market are segmented into fresh
consumption and food processing. On the basis of diet pureed food
market are segmented into breakfast, lunch, snakes and dinner.
Market
Regional Outlook:
On
the basis of regional outlook, market of pureed food is segmented
into five different regions: North America, Latin America, Western &
Eastern Europe, Asia Pacific, and Middle East & Africa. In
regional market Europe has the biggest market for pureed food
followed by North America. Innovation is the major strategy which
major companies tries to adopt so as to increase their market value
and share. Although Europe will dominate the market in the coming
years but Asia pacific is also expected to grow in the market of
pureed food enormously.
Market
Drivers:
Increasing
demand for pureed food is the major factor driving market growth so
well. Health benefits and easy digestion of pureed food is making the
market of pureed food more popular among the old aged people along
with the infants. Companies are advertising their products to boost
the product sale. Increase in disposable income, changing food
consumption pattern, demand for healthy food options and growing
urbanization are other growth drivers of the market. Investing on the
Research and Development of the pureed food will probably be a
major factor for the companies those who wants to increase the market
share of the pureed food. Companies should also meet the changing
demands of the consumers. Expenditure on advertising the pureed food
product will also help the industries to create opportunities and
increase market share. The use of social media will also boost the
growth of the industries offering pureed food. In order to expand
product portfolio several companies have already entered into joint
ventures to increase the production of pureed food, these kind of
steps are defiantly going to drive the market of pureed food in the
forecast period.
Key
Players:
Some
of the key players in the pureed food market includes Thick it
purees, Blossom foods, GA foods, Gourmet Pureed, Simple Puree,
Vitagermine, Wiltshire farm foods, Nutrifresh, The pure food co,
Annabel Karmel among others.
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