Brown
Sugar Market: Introduction:
Brown
sugar is a colored refined sugar obtained when controlled amount of
molasses are added to the white sugar. The intensity of the color of
brown sugar is proportional to the amount of molasses added. Brown
sugar has a distinctive taste and flavor due to the presence of
minerals which also make it nutritionally superior to white sugar.
This property of the brown sugar resulted in the formation of an
alternative sugar market for health cautious population. The brown
sugar market is forecasted to grow in upcoming years due to its
market drivers like cost, competitive product segment and easy to
manufacture. The huge shift of food and beverage industry towards
natural and organic food and ingredient production makes a strong
growth base for the brown sugar market.
Brown
Sugar Market: Segments:
The
brown sugar market can be segmented on the basis of its color
intensity, nature, and application.
Based
on the color intensity, the brown sugar market can be segmented into
light brown and dark brown sugars. The light brown and dark brown
color is directly related to the molasses content of the sugar. The
molasses content also determines the taste and nutritional content of
the brown sugar.
The
brown sugar market is also segmented on the basis of the nature of
the product. The segmentations are natural brown sugar, organic brown
sugars and regular brown sugar. The natural brown sugar is produced
in a very traditional way to preserve the natural essence and taste
but in organic brown sugar production, the sources of the brown sugar
are produced organically which increase the value of the product. The
regular brown sugar is produced with added flavor enhancers and
colors.
According
to the application, the brown sugar market can be segmented into
baking confectioneries, bakeries, syrups, beverages, and others.
Confectioneries and bakeries with an aim of nutritional products are
using brown sugar in place of regular sugar. Also, the other
application of brown sugar is its distinctive taste. Hence,
replacement of regular sugar will add the distinctive taste to the
item.
Brown
Sugar Market: Region-wise Outlook:
The
Latin America and the Asia-Pacific & Japan region are the biggest
market for the brown sugar. These zones are already a global player
in raw sugar production. The demand side regions are Northern America
and Europe, as the food and beverage industry is already showing a
healthy growth with the increase in demand for brown sugar from
health cautious consumers. The Middle East & Africa is a big
market after northern America and Europe for white sugar and hence
creates a chance for the brown sugar market to flourish in the
region.
Brown
Sugar Market: Drivers and Restraints:
The
Brown sugar production does not require a new establishment over
white sugar production facility, only addition of the controlled
amount of molasses in the process is what different from the
production of white sugar. This makes the production of brown sugar
inexpensive for the already manufacturers of white sugar. The food
and beverage market is a growing market with the increasing demand
for natural and nutritionally more content products from the health
cautious population, ensures the growth of brown sugar demand as it
carries the above-mentioned characteristics. The brown sugar carries
a distinctive taste and color to the added food and beverage. This
makes it a more likely choice for sweetener over regular sugar. This
all factor will act as the drivers for the brown sugar market.
Brown
Sugar Market: Key Players:
The
key global players in the brown sugar market are Cargill Inc.,
Copersucar S.A., Eliora Internacional Ltda, Suem Do Brasil Embadagen
Ltda, Thipphawan Sugar, India Tree Inc., Billington’s, American
Crystal Sugar Company, Dalmia Bharat Sugar and Industries Limited,
Shree Renuka Sugars Ltd, Mehrotra Consumer Products Pvt. Ltd
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