Fruits,
vegetables, meat and sea food etc. foods are processed by heat
treatment and preserved in metal canes are called canned foods,
sometimes sugar and salt are added. In the process of canning
sufficient heat is applied to food packed into airtight sealed
containers to destroy microorganisms. The canned foods are heated
under steam pressure at high temperatures. The amount of time and
heat required for processing is different for each food type,
depending on its density, acidity etc.
Canned
foods are always being consumer’s choice. However, increasing in
number of working women and changing consumer lifestyle are driving
market demand for canned baby food and gaining popularity in
developed as well as developing regions.
Market
segmentation:
Canned
baby food market
is segmented on the basis of types, product origin, age group,
distribution channel and regions.
On
the basis of types canned baby food market is segmented as fruits and
vegetables, milk, beans and legumes, poultry, meat and fish, and
soups and other prepared items. Amongst by type market segments
fruits and vegetables market segment accounts for major market shares
in canned baby food market followed by milk and sauces, and soups
and other prepared items respectively. Increasing number of working
women seeking healthy and nutritional fruits and vegetables options
for their baby is major factor driving growth of canned fruits and
vegetables. Increasing use of ready-to-eat foods such as sauces and
other prepared food is driving market demand for this segment.
On
the basis of product origin it can be segmented as organic and
conventional. Organic canned baby food is more preferred as compared
to the conventional products. Under age group segment newborn (0-6
months), baby (6-12 months) and toddler (1-3 years) are considered.
The
market is further segmented on the basis of distribution channels
such as, super markets/hyper markets, specialty stores, online retail
channels and other retailers. Easy availability of canned food
products through various offline and online distribution channels
when compared to fresh products is factor driving growth of market.
Manufacturers focuses on online product availability is fueling
growth of online distribution channel.
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Regional
Market Outlook:
On
the basis of regions canned baby food market is segmented in to North
America, Latin America, Europe, Asia Pacific & Japan and Middle
East and Africa. The developed regions such as North America and
Europe are major markets for canned baby food. Developing regions
such as Asia Pacific and Middle East are rapidly growing regional
markets for canned baby food.
Market
Drivers and restrains:
Increasingly
work-oriented and, consequently, hectic, consumer lifestyles people
have less time to cook food. Therefore, they prefer the convenience
of canned food products. Lower availability and inconvenience in
buying fresh fruits and vegetables to cook is another major factor
driving market demand for canned baby food. Increasing concerns
related to ready to eat dried mixes and infant formula products is
another factor driving consumers shift towards canned baby food.
Increasing
disposable income, growing number of working women, busy life style
etc. factors expected to drive market demand for canned baby food in
near future. Growth of various online as well as offline distribution
channels is factor fueling market demand.
Canned
food is packed in cans and heated there is possibility that heating
kills nutrients as well as metal can be melted and possibility of
mixing of metal content in food item. Various canned foods are not up
to the mark nutrient quality, leaking of cans is possible. These are
various concerns related to safety and quality of canned baby food
items, which are expected to restrain market growth in near future.
Key
Market Players
The
growing global canned baby food market is encouraging entries of new
players in the market. Few of the key players include Holle baby
food, Gerber, HiPP Organic, Bolton Group, ConAgra Foods, Del Monte
Foods, Kraft Heinz, Beech Nut, Earth's Best etc. These are only few
prominent players however the emerging market for canned baby food
products have fueled entry of local players into the particular
regions.
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