Rice
vinegar is most recurrent in the cuisine of Asia, predominantly used
in China, Japan, and South Korea. Rice vinegar is slightly milder
than the western vinegar so it is preferably used to maintain the
originality of the food. Rice vinegar is a liquid, produced from the
fermentation of rice or rice wine. Rice vinegar is used as
condiment, and medicine for routine use. Rice vinegar is also
utilized as a preservative in poultry products and processed meat.
Since, the rice vinegar is used as preserving agents in food
industry, the growth in demand for rice
vinegar is highly relatable with the performance of overall food
& beverages industry. Increasing demand of packaged food and fast
paced lifestyle are driving the market of rice vinegar, used as a
preservative of the food.
Market
Segmentation: Rice Vinegar
Rice
vinegar can be segmented on the basis of the color of rice,
application, and distribution channel.
Based
on the color of rice, Rice vinegar can be segmented into:
- White rice vinegar
- Brown rice vinegar
- Black rice vinegar
- Red rice vinegar
Based
on the end user, Rice vinegar can be segmented into:
- Food and beverage
- Brewery
- Pharmaceutical
Rice
vinegar can be used in culinary as condiment and preservative. Rice
vinegar is also used in production of beer and wine. Rice vinegar
serves also in the medicinal industry for medicine production.
Global
rice vinegar is further segmented on the basis of distribution
channel which includes:
- Hypermarket/Supermarket
- Convenience Stores
- Specialty Stores
- Grocery Stores
- And Online Retailing
Among
all these segments hypermarket/ supermarket is expected to register
relatively higher value share during the forecast period. Increasing
penetration of hypermarket/supermarket especially in developing
countries coupled is expected to drive the segment growth of rice
vinegar over the forecast period. Online retailing is expected to
register relatively higher growth in rice vinegar market over the
forecast period. Rising consumer inclination towards online
purchasing of products is expected to support the segment growth of
rice vinegar over the forecast period.
Rice
Vinegar Market: Regional Outlook
In
terms of geography, the global rice vinegar market has been divided
into five key regions including North America, Latin America, Europe,
Asia-Pacific and Middle East & Africa. The global rice vinegar
market is expected to register healthy CAGR during the forecast
period. Asia-Pacific is anticipated to be the dominant market for
global rice vinegar market followed by North America and Europe.
While all the market of rice vinegar is centered with East Asian
countries like China, Japan, and South Korea.
Rice
Vinegar Market: Driver and Restraints
Continuous
product launch with the variety of flavors is a key trend in the
market. In addition, organic and gluten free vinegar is the emerging
trend in the market. The growing demand of salads coupled with
increasing number of fast food restaurants across the globe is
expected to support the market growth over the forecast period. Also
growth in the market for culinary such as dressing and dips, sauces,
salad and sandwich spreads etc. is likely to drive the rice vinegar
market in near future. Rice vinegar is used as an agent which helps
in suppressing bacteria and pathogens in food. Prominent fame of
Chinese food and Japanese food like-Sushi increases the demand of
rice vinegar. The demand of on to go snacks kicks rice vinegar
market. Increasing number of health conscious people, rice vinegar
serves flavor without calories so prevents obesity and easy
availability in online market are the major driver for the rice
vinegar. Whether some people could be allergic to the rice vinegar,
is a restraints.
Rice
Vinegar Market: Key Player
Some
of the key players operating in rice vinegar market include Marukan
Vinegar (U.S.A) Inc., Lim Siang Huat Pte Ltd, Mizkan America, Inc.,
Sid Wainer & Sons. , KIKKOMAN SALES USA, INC., PANOS brands, Eden
Foods, Inc.
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