The
chunkier form of milk called Butter is known for clinching the dairy
market due to its enormous amount of benefits in terms of vitamins
and minerals to the body. The powerful antioxidant properties and its
ability to boost the nutritional absorption rate has escalated its
popularity not only in relation to cooking and bakery but in
cosmetics too. The market evolution has led to the development of
different types of butter such as cultured butter, sweet cream
butter, raw cream butter, concentrated butter and whey butter.
Consumer’s preference towards a healthy lifestyle has induced a
prevalent demand for concentrated butter in the global market. Known
for a longer shelf life, concentrated butter has elevated consumer
awareness especially in the lactose intolerant population due to the
trivial amount of casein and lactose presence in it. The increasing
implementation of concentrated butter in the food industry and
household practices is primary reason for its rising demand in the
market.
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Concentrated
butter is evolving as one of the salient products in the food
industry, primarily in confectionery, desserts, ready meals and dairy
products due to its processing ability at varying melting points
extending from 50 to 104 F. The presence of higher smoke point makes
it suitable for peculiar cooking purposes like Sautéing. Apart from
that, cooking concentrated butter is also accompanied with
multi-health benefits such as: protection against gastrointestinal
issues, improved thyroid and cardiovascular health and enhanced bone
health. These benefits have caused a soaring demand for concentrated
butter in the global market. According to a study conducted by US
National Library of Medicine, concentrated butter is effective in
reducing symptoms of psoriasis and people consuming it have a lower
chance of acquiring coronary heart disease.
Some
of the key players operating in the global concentrated
butter market are: Roil Foods Ltd., Grassland Dairy Products,
Inc., Verka USA, Organic Valley, Amul, Nordic Creamery, Beneficial
Blends LLC, Lurpak, Hook & Son, MCT Diaries, Royal VIV Buisman,
Netherland Fram Ltd. Avera Foods (Pty) Ltd., Lactalis International,
Flanders Milk among others
Royal
VIV Buisman, a Netherland based company launched concentrated butter
under the brand name ‘Beurre Brillant’ with 99.8% milk fat with
three product portfolios namely: Butter Crème, Butter Cake, and
Butter Croissant. The company claims it to have extended
microbiological shelf life accompanied by storage at high
temperatures without the spoilage risk.
Grassland
Dairy Products, Inc., a USA- based company launched concentrated
butter for application in the retail sector. The concentrated butter
is unsalted in addition to being 99.99% pure milk fat. The company
claims it to be useful to lactose intolerant population.
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