According
to transparency market research, TMR the global gluten free products
Market will witness a rapid growth, with leading players such as
Boulder Brands Inc., Mrs Crimble's, DrSchär AG/SpA, and Genius Foods
Ltd, ensuring that there are innovative products to attract
consumers. These leading players accounted for 49.6% in 2014. one of
the leading players is product advancements, which is helping them to
continue to hold key market shares as well as survive the tough
competition.
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According
to TMR, the global gluten free products Market which US$4.8 bn by
2021. On the basis of type of product, the bakery product segment is
witnessing a high growth. An increasing number of diabetics are
opting for gluten-free bakery products and this in turn will drive
the growth of the segment in the near future. In terms of geography,
North America is expected to lead with an increasing number of people
suffering from celiac disease who have been registered in the US.
Also, there is a high demand for gluten free bakery products in the
US among consumers who are weight-conscious and health conscious. The
growing awareness regarding the benefits of gluten free food is also
a key factor driving the growth of the North American gluten free
products Market.
Rising
Incidences of Celiac Disease Behind Growth of Market
One
of the key factors bolstering the growth of the gluten-free food
market is the growing awareness regarding the ability of gluten-free
products to lower down the cholesterol levels. Benefits such as
reduction in weight and ability to ease digestive issues are driving
the demand for gluten-free products. Manufacturers are implicating
that these products are natural and healthy which in turn is losing a
large population base of weight conscious people to consume gluten
free products. Increasing awareness about health and well-being,
fitness and exercise as well as mindfulness about celiac disease, and
gluten hypersensitivities are some of the factors driving the demand
for gluten-free
products. In addition to this the green incidences of celiac
disease among the people is the primary factor behind the demand for
gluten-free products.
Efforts
by Manufacturers in Terms of Advertising Pays off
Manufacturers
are doing a good job of advertising and marketing gluten free
products through appropriate channels and this in turn is driving the
growth of the global gluten-free product Market. For stomach
well-being and weight loss, many people are adopting gluten-free food
products which in turn is aiding the growth of the market.
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