The
world instant coffee market is highly fragmented and it comprises
multiple players. The market is estimated to experience substantial
increase in the production capability as many different market
suppliers are now focusing on the usage of advanced technologies for
the production of high quality instant coffee. A boost in the volume
of production will also allow the market players to cater to the ever
increasing demand for instant coffee across the globe. The world
market for instant coffee is mostly led by the prominent players who
are working towards acquiring new brands so as to continue their
market dominance and augment their share in the world market for
instant coffee.
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The
prominent market players that are operating in the world market for
instant coffee are focusing on product innovation and are involving
various acquisitions and mergers so as to expand their global
presence. Some of the market players that are now dominating the
world market are Keurig Green Mountain, Starbucks Corp., Tata Global
Beverages, Tchibo coffee, Jacobs Douwe Egberts, Matthew Algie &
Co. Ltd., Nestlé S.A., The Kraft Heinz Co., Strauss Group Ltd., and
Unilever Plc.
The
world market for instant coffee stood at an initial market valuation
of around US$ 28.12 bn in the year 2016. This market valuation is
anticipated to reach an overall valuation of around US$ 42.5 bn by
the end of the year 2025. This growth of the world market for instant
coffee is projected to be achieved with the assistance of a sound
CAGR of 4.8% over the course of the given forecast period that
extends from the year 2017 to 2025.
Asia
Pacific to Lead the Market over the Period of Forecast
The
world market for instant
coffee has been regionally segmented into the geographies of
Latin America, North America, Asia Pacific, Middle East and Africa,
and Europe. With a share of around 35.7%, the region of Asia Pacific
dominated the overall market in the year 2016 and is anticipated to
remain on top over the next few years to come. The increasing
interest of consumers for instant coffee in India and China has been
driving the said market for instant coffee in Asia Pacific.
Amongst
others, the demand for instant coffee is particularly high in the
Rest of Europe. Various countries, such as Bulgaria, Russia, and
Poland demonstrate a considerably high rate of demand, which is
estimated to continue to rise in the years to come, thereby retaining
the second position in the world instant coffee market. North
America, on the other hand, is anticipated to witness a decline in
the demand for instant coffee in the near future owing to greater
preference for filter coffee.
Evolving
Consumption Pattern to Fuel Market Growth
Instant
coffee has become quite popular amongst the common people due to
rising urbanization and economic growth. This comes down to the fact
that people have more money to spend and also they prefer instant
beverages as opposed to those that have waiting time.
Ever
evolving lifestyle and consumption patterns across the globe has been
one of the driving factors for augmented demand for instant coffee.
Easy preparation of instant coffee and its ready availability in a
wide variety of flavors and formats are a few of the major driving
factors for the growth of international instant coffee market.
Furthermore, instant coffee comes with a higher shelf life due to its
powdered texture and that makes it more commercial and popular
amongst the vendors. Many of the popular instant coffee brands are
advertising their specialty instant coffees which have resulted in
the boost of world instant coffee market.
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