Trans-free
products are the products which don't contain trans fatty acids.
Trans fats are hydrogenated fats which occur naturally in some foods,
a majority of the trans fats are made artificially by the process of
hydrogenation where the oil is hardened and are used mainly for
frying or as ingredients for processed foods. Trans fats are mainly
used with processed and packed foods to increase its shelf life.
However, the consumption of trans fats are the main cause of
cardiovascular diseases, thus, most of the food manufacturers are
avoiding trans fats as an ingredient in their products and are
concentrating on manufacturing trans free products.
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The
growth of the global trans free products market is driven by the
change in eating habits of the consumers along with inclination of
consumers towards healthy foods and rising awareness of health for an
active lifestyle. Increasing instances of cardiovascular diseases,
heart attacks and strokes caused due to consumption of products high
in trans fats, which in turn leads to high cholesterol causing heart
issues leading to death. In order to minimize the risk of succumbing
to heart issues, consumers worldwide is opting for trans-free
products, thus, the augmenting demand for trans-free products among
the consumers worldwide is anticipated to drive the global market for
trans-free products. On the plus side, stringent government
regulations from FDA (Food and Drug Association) to evict use of
artificial trans fats from food supply is driving the market for
trans-free products globally. Furthermore, the rise in disposable
income of middle-class population along with significant spending of
the high-class population on healthy foods are some of the
macroeconomic factors that are supplementing the growth of the global
trans free products market. Some of the trends noticed in the
trans-free products market is the declining consumptions of trans fat
products in the developing regions due to the stringent regulations
banishing the use of trans fats in the foods, offering opportunities
for new trans-free product manufacturers. However, with the
elimination of trans fats, manufacturers are adding more saturated
fats in the food products which increases the total blood cholesterol
and LDL (Low-Density Lipoprotein) cholesterol in the body, this
factor might act as a restraint for the global trans free products
market.
Based
on the geographies, global trans free products market is segmented
into five key regions— North America, Latin America, Europe, APAC,
and the Middle East & Africa. Among the aforementioned regions,
North America accounts for significant share for trans-free products
market, owing to the health awareness among the consumers in the
region and prevalence of heart diseases in the region due to
consumption of trans fats, which in turn is increasing the demand for
trans-free product market in the region. Furthermore, the regulations
from the organization such as U.S FDA (Food & Drug
Administration) to ban the use of trans fats in the food is further
driving the market for trans-free products in the region. Europe
market for trans-free products is followed by the North America
market and a similar trend is being followed in the region as North
America for trans-free products. The Asia-Pacific market for
trans-free
products market trails behind the Europe market. Over the
forecast period, developing markets are expected to grow
significantly. Latin America and the Middle East & Africa market
is anticipated to exhibit low growth rates among all the regions
during the forecast period.
Some
of the few players identified in the global trans free products
market include Boulder Brands, WESTERN PACIFIC OILS, INC., Cargill,
Incorporated., ACH Food Companies, Inc., Bunge North America, Inc.,
El Peto Products LTD., NMGK Group, and The J.M. Smucker Company among
others
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