High
intensity sweeteners are food additives which are mostly used as a
sugar substitute and give sweet flavor of sugar with lower calories
and used to enhance the flavor of food and beverage products. Demand
of high intensity sweeteners is expected to prominent in food and
beverage industry where it is marketed as sugar alternatives or
sugar-free food products or as a diet sugar to meet the demand of
health conscious consumers. Increase in demand of products such as
soft drinks, jams, confectionery products, carbohydrate drinks, dairy
products as a diet food leads to market growth of high intensity
sweeteners.
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Key
market drivers which influencing the demand of high intensity
sweeteners in global level market is due to its usage as one of the
substitute of sugar and gives the same level of sweetness when added
to food and beverages. Manufacturers are driving the demand of high
intensity sweeteners in market by offering the products as sugar-free
or diet food and beverages including soft drinks, dairy products,
confectionery, canned food, frozen food, carbonated drinks etc. On
the other side, the demand of high intensity sweeteners also rising
due to increasing number of patients suffering from diabetes, obesity
and many other health diseases caused due to excessive consumption of
sugar. High intensity sweeteners is one of the key alternative for
sugar and suitable for health conscious consumers and patients
suffering from diabetes and obesity, as it has low caloric value and
helps to maintain blood sugar level in body.
Market
of high intensity sweeteners is segmented on the basis of two
different types of market segmentation includes on the basis of types
and application. High intensity sweeteners, market segmentation
comprised six types of sweeteners: saccharin, acesulfame potassium,
neotame, aspartame, sucralose and advantame. These high intensity
sweeteners are approved under the regulations of FDA and concern as
approved food additive which can be used by food and beverage
manufacturers. Further, market segment of high intensity sweeteners
is segmented on the basis of application which includes food,
beverage, pharmaceutical industry and others (dietary supplement and
personal care). Growing population of health conscious consumers in
developing economies has changed the eating habits of consumers as
now they are more conscious towards health problems such as diabetes,
obesity etc. and using high intensity sweeteners as a food additive
alternative to sugar helps to prevent from such diseases. On
analyzing the market share of high intensity sweeteners on graph, it
shows that majority of application of high
intensity sweetener is dominant by food industry as it has
higher demand in preparing bakery and confectionery products. Market
share of high intensity sweeteners in pharmaceutical sector is very
less and very less share in other sectors like dietary supplements it
is used in protein shakes and in personal care products it is used as
sugar alternative in toothpaste.
On
the basis of geographical segment, market of high intensity
sweeteners is segmented on the basis of five different regions namely
North America, Latin America, Europe, Asia-Pacific and Middle East
and Africa. Europe is largest market of high intensity sweeteners by
volume and in terms of market, North American region is expected to
lucrative market for high intensity sweeteners.
Key
players in high intensity sweeteners are: Tate & Lyle Plc, HYET
Sweet, Cargill, Incorporated, The NaturaSweet Company, The Company
Hermes Sweeteners Ltd., A & Z Food Additives Co., Ltd., DuPont,
PureCircle, Archer Daniels Midland Company and Ajinomoto.
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