The
European baby drinks market is expected to rise at a healthy pace in
the forthcoming years, according to a report published by
Transparency Market Research (TMR). The market is strengthened the
presence of global food giants with baby drink products, along with
the foray of new market entrants with innovative products. A robust
product portfolio, imbibing trends such as all-natural products, and
organic, superior quality baby drinks are expected to be key
strategies adopted by leading players in order to thrive in the
global competition. Some of the prominent players in the Europe baby
drinks market are Hipp GmbH & Co., Nestle SA, Vertrieb KG., Mead
Johnson Nutrition Company, and H.J. Heinz Company.
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According
to TMR’s report, Europe market baby drinks is prognosticated to
exhibit a 3.5% CAGR from 2015 to 2021, the duration of forecast. The
market was estimated to be at US$15,930.9 mn in 2014, and at this
rate is expected to reach US$20,402.9 mn by 2021.
Among
the product segments, the infant formula segment dominated the market
in terms of revenue in 2014. The segment is expected to continue its
lead over the forecast period as well, as infant formula comes
closest to breast milk, making it a highly popular choice.
Considering
segmentation on the basis of geography, France led the Europe market
for baby drinks, with nearly 19% of the overall market revenue. This
could be ascribed to the favorable governmental regulations, sizably
equal contribution of both partners to the workforce, and higher
uptake of infant formula replacing breast milk steadily.
Rising
Number of Working Women to Drive Market Growth
The
Europe
baby drinks market is primarily driven by the surge in the
number working women in the region. As the population of professional
women is rising it is become difficult for them to breastfeed the
child, therefore as a substitute, baby drinks are given to the
babies. The rising awareness regarding the nutritional benefits of
baby drinks is also responsible for propelling the market further.
The
changing lifestyles of people coupled with the high nutrition content
of infant formula are the additionally swaying the consumer
preference towards infant formula. Other factors impacting the growth
of infant formula includes busy lifestyles, and ease of use of infant
formula as a substitute for breast milk in the major countries of
Europe.
Strengthening
Distribution Channels to Propel Market
The
distribution channel of baby drinks is currently not so well
established due to low penetration rate in Europe. The market is
expected to benefit with the marketing tactics employed by shopping
centers for capturing audience by providing them home deliveries, and
discounts online sales. The boom in e-commerce is another factor that
could influence and improve the distribution channels in the region,
fuelling the Europe baby drinks market further.
New
product portfolio and increasing health consciousness among parents
coupled with rigorous promotions by baby drinks manufacturers are
some other drivers expected to propel the growth of the baby drink
market in Europe.
Demand
for Organic Baby Food to Emerge as Key Market Trend
Unlike
the conventional baby foods, the organic baby drinks are touted to be
free from residues of pesticides and chemicals. With no artificial
colors, flavors, or preservatives, it is implied that the child gets
healthy, natural and safe food. Additionally, the composition of most
organic baby food is close to nutrient present in breast milk. This
could be a key reason of the growing popularity of the trend of
organic baby drinks and food, and is expected to drive the Europe
baby drinks market to some extent.
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