Beer
is the most loved alcoholic beverage across people of all drinking
age groups. It is the third favorite drink after water and tea. Beer
is one of the fastest selling alcoholic beverages in the Asia Pacific
region. Growing population, increasing disposable income,
availability of beer in various flavors, innovative bottled packaging
and launch of new innovative packaging have an imperative role in the
growth of beer market in the region. The Asia Pacific beer was worth
USD 154.91 billion in 2013. However, with the advent of bars and
restaurants and the relaxation in the rules and regulations related
to brewing, the demand for the beer is anticipated to rise in the
next six years.
The
demand for beer is expected to witness a robust growth throughout the
forecast period. This is largely due to the increase in disposable
income and adoption of western culture in the Asia Pacific region, as
well as availability of beers of different flavors and tastes. Rising
population, particularly in China, India and Vietnam, is expected to
boost the market during the forecast period. Moreover, increase in
the number of restaurants and creative marketing strategies have
supported the growth of the beer market in the past few years. This
trend is likely to continue throughout the forecast period.
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full
Asia
Pacific Beer Market
report
at:http://www.transparencymarketresearch.com/asia-pacific-beer-market.html
Water,
yeast, malt and hops are the basic ingredients used for manufacturing
beer. Various salt solutions are used for giving different
characteristics to water, and thus influence the beer. Depending on
the type of beer, it is either cooked in hard water or soft water.
Several biochemical processes are carried out to convert grain to
malt. Malting is done to extract starch from grains and this becomes
the most important form of energy. Hops give beer its bitter taste
and aroma. The unique chemical composition of hops has made it
difficult to replace them with other additives as it would affect the
quality of the beer. Lager beer is prepared from bottom-fermenting
yeast and ale, while porter and stout are prepared using top
fermentation.
There
are several types of beer such as premium, mainstream and economy.
Increasing population in the region and growing disposable income are
the major factors driving the market at present. The market is
expected to see significant growth in the coming years as the demand
for beer with different taste and flavor is expected to increase
during the forecast period i.e. 2014 – 2020.
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The
beer market is volume driven market and thus demand and consumption
varies significantly from one country to another. While some of the
most populous countries such as China, India and Japan among others
have high per- capita beer consumption in comparison to countries
such as Laos and Sri Lanka among others.
This
report has been segmented by type and countries. By countries, the
market has been segmented into China, India, Japan, South Korea,
Australia, Vietnam, Singapore and Others. The present market size and
forecast until 2020 have been provided in the report along with the
detailed analysis and opportunities in these regions.
The
study includes beer market in terms of volume (Billion liters) and
revenue (USD Billion) by product type. To have a full competitive
advantage, the study also provides drivers, restraints and
opportunities and their impact followed by three parameters such as
low, medium and high for the short, medium and long term.
The
study also provides market attractiveness analysis by product type.
In order to ascertain market dynamics, Porter’s five force analysis
framework which identifies as well as analyzes five competitive
forces that shape every industry, such as bargaining power of
suppliers and buyers followed by the threat of substitutes and new
entrant’s and degree of competition is also provided.
The
APAC beer market is segmented as below:
By
types
Premium
Mainstream
Economy
By
countries
China
India
Japan
South
Korea
Australia
Vietnam
Singapore
Others
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the full Press
Release:http://www.transparencymarketresearch.com/pressrelease/asia-pacific-beer-market.htm
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