Sports
nutrition products refer to energy bars and drinks, protein bars and
dietary supplements. These products are manufactured using
ingredients like creatine, linoleic acid, caffeine and taurine among
others. Health issues like obesity have increased globally over the
years. Consumers are looking to maintain a healthy and active
lifestyle in their busy schedule. Sports nutrition products are
mostly used by sports persons such as athletes and bodybuilders.
Recreational users who are engaged in weekend sports also use sports
nutrition products in order to keep themselves active.
Increasing
health awareness among the consumers, rapid urbanization and rise in
disposable income of the consumers are some of the major factors
driving the demand for sports nutrition products globally. The market
share of sports nutrition products is expected to increase over the
forecast period. Developing countries such as India, China, Brazil
and Japan among others have huge untapped potential for sports
nutrition products. Manufacturers of sports nutrition products are
aiming to penetrate the developing countries in order to boost their
presence at the global level.
Browse
full Sports
Nutrition Products Market report
at:http://www.transparencymarketresearch.com/sports-nutrition-market.html
However,
availability of counterfeit products is one of the major factors
restraining the demand for sports nutrition products globally. North
America held the largest market share at globally and is expected to
maintain its position throughout the forecast period. Europe is the
second largest market for sports nutrition products, owing to
increasing health awareness. However, increase in the consumption
sports nutrition products over the years has made Asia Pacific as the
fastest growing market for sports nutrition products. The
manufacturers of sports nutrition products are aiming to explore the
developing countries such as Brazil, India and Argentina among others
in order to boost their market presence.
Owing
to the large number of upcoming industries in the developing nations,
the per capita income is expected to increase over the forecast
period. Owing to these factors, there is considerable increase in
disposable income of the consumers in the emerging economies. This is
expected to have a high impact on the demand for sports nutrition
products in the long run.
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Sports
drinks held the largest market share for sports nutrition products.
However, sports food is one of the fastest growing markets for sports
nutrition products. Increasing health awareness and changing
lifestyle are the major factors boosting the demand for sports food
at the global level.
Maxinutrition
Ltd (U.K.), PepsiCo (U.S.), The Coca-Cola Company (U.S.), Glanbia Plc
(Ireland), GNC Holdings (U.S.), Monster Beverage Corporation (C.A.),
Nestlé S.A.(Switlerland), Reckitt Benckiser Group Plc (U.K.), Abott
Nutrition Inc (U.S.), Yakult Honsha Co Ltd. (Tokyo) are some major
players operating in the sports nutrition product market.
The
report has been segmented by product type and geography and it
includes drivers, restraints and opportunities (DRO’s), Porters
Five Forces analysis of the sports nutrition market. The study
highlights current market trends and provides forecasts from 2014 to
2020. Average selling prices (ASP) across all product segments are
covered within the scope of research. We have featured the current
market scenario for global sports nutrition market and identified
future trends that will impact demand for sports nutrition products
during the forecast period from 2014 to 2020.
By
product, the market has been segmented into sports food, sports
drinks and sports supplements. By geography, the market has been
segmented into North America, Europe, Asia-Pacific, and RoW (Rest of
the World). The report provides the current market size and
anticipates its status over the forecast period.
The
report also analyzes factors driving and inhibiting growth in the
sports nutrition products market. Porter’s Five Forces analysis
offers insights into the market competition across its value chain.
The report will help manufacturers, suppliers, and distributors to
understand the present and future trends in this market and formulate
strategies accordingly.
The
report segments the sports nutrition market as:
Global
Sports Nutrition Market, by Product Type
Sports
Food
Sports
Drinks
Sports
Supplements
Global
Sports Nutrition Market, by Geography:
North
America
Europe
Asia
Pacific
Rest
of the World
Browse
the full Press
Release:http://www.transparencymarketresearch.com/pressrelease/sports-nutrition-market.htm
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