Soup
is a winter product in Europe and thus manufacturers should introduce
new soups products and take steps to reduce the seasonability. Russia
among all the European countries has experienced high growth in the
forecast period followed by U.K and Italy. Soup is one of the oldest
foods that consumers prefer in Russia and the demand is expected to
be high as they consume it six times a week. Health and wellness
trend and increasing variety of soups are the growth drivers
responsible for the growth of soups market in Europe. Busy
lifestyles, preference for refrigerated food, active promotions by
key soups manufacturers, health and wellness trends and increasing
soups varieties are the drivers responsible for the growth of soups
market in Europe.
However,
Campbell, the biggest soup company in the world, stopped its
operation in Russia as they failed to tap the Russian soups market.
Knorr and Maggi are the top players in soups market and the sell
through through all distribution channels. The economic crisis and
high unemployment rate in Spain is responsible for low soups
consumptions and this factor has acted as a restraint in the growth
of soups market in Spain. Due to high unemployment rate consumers
consider price as a key variable while making a purchase decision,
which in turn has resulted in varied shopping habits among Spanish
consumers. Soups consumption shows negligible growth in the forecast
period and the soup manufactures should focus on price factor to
increase the demand of soups in Spain.
Browse
full
Europe Soups Market
report
at:http://www.transparencymarketresearch.com/europe-soups-market.html
The
soups market has been segmented by types of soups into - chilled,
canned, frozen, dried, and UHT soups. It also provides an
understanding of volume (kg million) and value (USD million) of soups
consumption. The study also provides forecast from 2014 - 2020 and
highlights current and future market trends.
By
country, the market has been segmented into U.K, France, Germany,
Italy, Russia and Spain. This report helps distributors, suppliers
and manufacturers to formulate strategies based on understanding of
the trends in this market.
Request
a Brochure of this Report
:http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=3939
The
demand for Canned soups is declining across Europe and trend shows
that consumers are shifting from metal canned soups as they are
difficult to open and is also responsible for carbon footprints due
to heavy packaging formats. However, there is still scope for soups
companies to increase the demand of canned soups by replacing its
traditional metal canned formats with innovating stand up pouches.
Busy life style, changing eating habits, increasing demand towards
western food and healthier food products are expected to boost the
demand for soups market in the major countries of Europe including
France, U.K, Russia and Germany among others in the forecast period.
Increasing
varieties of products, health and wellness trend and active
promotions by soups manufacturers are the drivers contributing to the
growth of soups market in U.K, Russia, Italy, Germany, Spain and
Russia. Among different types of soups, the consumption of dried
soups is estimated to have the most significant growth over the
forecast period, as people are more interested to have quick meals
due to their busy life style. However, consumption of canned soups is
comparatively low as consumers believe that canned metal format soup
contains preservatives, which are harmful to health.
The
leading brands which have the maximum market share in Europe region
includes Knorr, Liebig, Maggi, Heinz and Progresso among others. For
example, Knorr and Maggi dominate the soups market in France. Soups
in Europe is distributed through hypermarkets/ supermarkets, Food and
drinks specialists, Cash and Carries and convenience stores.
Browse
the full Press
Release:http://www.transparencymarketresearch.com/pressrelease/europe-soups-market.htm
About
Us
Transparency
Market Research (TMR) is a global market intelligence company,
providing global business information reports and services. Our
exclusive blend of quantitative forecasting and trends analysis
provides forward-looking insight for thousands of decision makers.
TMR’s experienced team of Analysts, Researchers, and Consultants,
use proprietary data sources and various tools and techniques to
gather and analyze information.
Our
data repository is continuously updated and revised by a team of
research experts, so that it always reflects the latest trends and
information. With a broad research and analysis capability,
Transparency Market Research employs rigorous primary and secondary
research techniques in developing distinctive data sets and research
material for business reports.
Contact
Mr. Atil Chaudhari
90
State Street, Suite 700
Albany,
NY 12207
Tel:
+1-518-618-1030
USA
- Canada Toll Free: 866-552-3453
No comments:
Post a Comment