North
America soups market has experienced unique trends across different
countries such as the U.S., Canada and Mexico. Soups in the U.S. and
Canada are perceived as a conventional and traditional food product.
Traditionally soups are consumed heavily during winters in these
countries. However, leading brands have introduced new flavors and
types to attract consumers. For example, companies have launched
chilled soups which are people’s favorite during summer season.
This
market has segmented by types of soups produced and consumed into
five types such as canned, chilled, dried, frozen and UHT soups. It
also provides an insight into value (USD million) and volume
(kg-million) of soups consumption in North America market. The study
highlights current market trends and provides forecast from 2014 to
2020. In addition, current and future trends are also covered in this
report.
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full Soups
Market
report
at:
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By
country, the market has been segmented into the U.S., Canada and
Mexico. This report also covers country wise preferences for
different soups. Countries of North America such as the U.S., Canada
and Mexico would see a stable growth in volume and value of soups
over the forecast period. Traditionally, soups are one of the major
items in the day to day meals in the countries of North America. The
major factor contributing to the growth of soups market in North
America region is the increasingly busy life style of people in the
countries like U.S. and Canada, where people opts for ready to go
meals. The canned soups market in North America is expected to see
decline over the coming years. People here find canned soups as an
old food item and opt for new food items.
However,
the leading soups companies have launched new premium soups items to
attract more customers, especially the younger generation. The dried
soups market is expected to witness steady growth over the coming
years. This is due to the reason that it can be made ready to consume
by only adding water and heat. People can buy it or can carry it to
their work places and can consume it whenever required. The trend
shows that the overall demand for dried soups and chilled soups would
increase over the forecast period and the demand for canned soups
would decrease in the coming years.
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In
North America, the U.S. has the largest market size in case of value
and volume terms followed by Mexico and Canada. The chilled soups
market is expected to have a steady growth over the forecast period
in the countries like the U.S., Canada and Mexico. The trend shows
that the chilled soups market is the fastest growing market in the
North America.
In
the U.S., the demand for soups is becoming heavily influenced by
addition of premium flavors by different soup companies. One of the
leading soups companies Campbell’s have introduced new brands
having different premium tastes including Campbell’s Go Soup to
reach out to younger customers. In Canada soups market is having
difficulty to find growth especially in canned soups segment.
However, introduction of new flavors by top soup companies would see
a change in demand in the coming years. Another factor driving the
soups market in Canada is the increasing demand for chilled food
items. As a result chilled soups market in Canada is expected to have
decent growth over the forecast period in the coming years. In
Mexico, the chilled soups market is expected to grow at a decent rate
over the forecast period because of the hot weather. Dried soups
market is also estimated to have a decent growth in Mexico as it is
easy to consume.
Soups
are sold through a variety of channels. Major distribution channels
such as, supermarkets, hypermarkets, convenience stores, food and
drinks specialists are among the most preferred destinations/channels
for the sale of soups. Supermarkets and hypermarkets have become
popular channels for purchase of goods due to the availability of a
huge range of products under one roof. Supermarkets and hypermarkets
are likely to dominate the distribution channel by 2020.
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the full Press Release:
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