Margarine
is used as a substitute of butter, but the taste and properties
varies a lot. Butter consists of water, proteins and butterfat
whereas margarine is made up of refined vegetables oil, at times
animal fat. Butter and margarine are used for baking and cooking or
as spreads in a variety of dishes to improve its taste.
Higher
consumption of margarine in developing countries is the key driver
driving the market for global butter and margarine market. In
addition, growing food service industry and lot of product innovation
are the other factors responsible for the growth in demand of butter
and margarine market. Apart from this, changing consumer habits is
also contributing to the increasing demand for butter and margarine
market globally. There is increase in demand for butter and margarine
market due to shift in consumer preference from processed food to
natural food. Moreover,
increasing
home baking trends drives the demand for butter and margarine market.
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Full Report with TOC:
Increasing
number of cases of obesity and rising health concern are the major
factors restraining the demand for butter and margarine globally.
There is decrease in the consumption of butter and margarine in
developed region due to heath awareness program and increasing
obesity. In addition, government regulation in different region for
butter and margarine is also expected to restrain the demand for the
global butter and margarine market.
Global
butter and margarine market by usage is segmented into two categories
based on consumption including non-spreadable and spreadable. By
product type the butter and margarine market is segmented into
whipped and cream butter, uncultured butter, cultured butter, liquid
margarines, butter margarines and others margarine. Demand for
margarine is less in comparison to butter as margarine consists of
additives.
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The
global butter and margarine market is expected to see robust growth
in the forecast period. Leading industries such as BakeMark UK
introduced baking fats that are used in pastries and cakes. Baking
fat includes of butter and margarine. Some margarine companies
supported their products by highlighting that their goods lack trans
fat. North America held the largest market share in terms of revenue.
Increasing consumption of butter and margarine due to number of
innovative products in the market is expected to drive the butter and
margarine market of North America over the forecast period Asia
Pacific is anticipated to register the highest growth over the
forecast period. Increasing consumption of margarine in developing
countries is expected to drive the butter and margarine market of
Asia Pacific over the forecast period. In Asia Pacific, China holds
the leading position followed by India. Decreasing price between
butter and margarine in China and India is expected to drive the
market for butter and margarine during the forecast period.
The
global butter and margarine market is fragmented with huge number of
small companies dominating the market. However, there is a presence
of some large corporations. Some of the key players operating in the
butter and margarine market are Farmers Cooperative Creamery, Arla
Foods, Kraft Foods, OJSC Creative Group, AMUL India, Deam Foods
Company and Friesland Campina.
This
research report analyzes this market on the basis of its market
segments, major geographies, and current market trends. Geographies
analyzed under this research report include
North
America
Asia
Pacific
Europe
Middle
East and Africa
Latin
America
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limiting market growth
Current
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