The
global tea market is expected to witness a significant growth during
the forecast period. This is due to increasing demand from a growing
segment of the population for different flavors of tea. Globally, the
most popular and lowest cost beverage after water is tea. A wide
range of age group all across the world consumes it. A large number
of people earn their livelihood through the production and processing
of tea. Tea consumption is gaining popularity due to the antioxidants
properties of tea leaves due to which they are widely used to treat
cancer, reduce risk of heart attacks, prevent arthritis, improve bone
density, and control blood pressure among others.
The
report comprises a detailed description regarding the forecast and
analysis of the tea market globally. The forecast provided in the
report is based on volumes (kg billion) and revenue (USD billion) for
the period ranging from 2014 to 2020. For better understanding of the
tea market, we have given a detailed analysis of the drivers and
restraints of the tea market and their impact on the market growth
within the forecast period. Furthermore, the scope of the report
covers market attractiveness analysis, where the product types of tea
are analyzed based on their market size, growth rate and general
attractiveness. We have also covered the existing market scenario for
tea and highlighted future trends that are likely to affect the
demand for tea. In addition, the study also includes a detailed
competitive landscape comprising the market share of the top
companies.
Browse
full Tea Market report at:
http://www.transparencymarketresearch.com/global-tea-market.html
The
market has been segmented into by product type and by geography. Each
segment is forecast in terms of revenue (USD billion) and volume (Kg
billion). The global tea market, by product type is segmented into –
leaf tea and CTC tea (crush, curl and tear). Leaf tea is further
categorized into black tea, green tea and oolong tea. Tea is consumed
in two forms – packaged and loose. However, loose tea holds the
major market share but packaged tea manufacturers are focusing on
increasing their market share by raising the quality of tea and
launching different flavor of tea. The market for CTC tea is
comparatively larger as compared to leaf tea market. Growing consumer
demand for hot beverages such as tea and easy availability at low
price is a driving factor behind the growth of global CTC tea. The
tea market is primarily driven by the increasing consumer interest in
healthy products. People prefer to have tea not only as a refreshment
beverage; it also helps to gain different health benefits.
By
geography, the market has been segmented into North America, Europe,
Asia-Pacific and RoW. Increasing demand for hot beverages and low
price of tea are fueling the growth of tea market. Under Asia Pacific
region, India and China are the major producer and consumer of tea.
Moreover, these countries are involved in exporting tea in different
countries. Due to increasing demand for tea, producers are focusing
on producing different flavor of tea to meet the consumers need. They
are upgrading their production to attract more consumers. The
forecast also includes the current market size and forecast till
2020.
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The
report also analyzes different factors influencing and inhibiting the
growth of the tea market. The market attractiveness analysis provided
in the report highlights major areas ripe for investment in this
industry. The report will help the producers, suppliers and
distributors to understand the current and future trends in this
market and formulate their business strategies accordingly.
Some
key players in this market include Twinning of London, Unilever,
Wissotzky Tea, Akbar Brothers Ltd. and Tata Global Beverages Ltd
among others. Tea is sold through a variety of channels. The
existence of a strong distribution channel is among the key drivers
behind the growth of tea market. Major distribution channels such as
hypermarkets / supermarkets, retailers, general merchandisers,
convenience stores, food and drinks specialists are among the most
preferred channels for the sale of tea. Convenience stores and
supermarkets have become popular channels for purchase of goods due
to improvement in the living standard of people in several developed
countries. Supermarkets and hypermarkets are likely to dominate the
distribution channels by 2020.
Browse
the full Press
Release:http://www.transparencymarketresearch.com/pressrelease/global-tea-market.htm
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