Beer
is one of the most preferred alcoholic beverages in Europe. There are
large numbers of local players in Europe with no international
presence. The advent of beer started in Western Europe and later on
spread to Eastern Europe. Ukraine and Russia are some of the major
countries boosting the demand for beer in Eastern Europe. However,
due to high market penetration Western and Northern Europe is
expected to have stable growth throughout the forecast period. The
consumption rate of beer in Europe is the higher compared to other
alcoholic beverages such as Wine and Spirits (Whiskey, Vodka, Rum and
various others). Germany held the largest market share in Europe beer
market followed by the U.K.
Health
benefits associated with consumption of beer is one of the major
factors boosting the demand for beer in Europe. Beer, being an
alcoholic beverage offers several health benefits when consumed
within stipulated limits. It is the third most popular drink after
water and tea in Europe. Consumption of beer keeps the kidneys
healthy as each bottle of beer consumed reduces the risk of
developing kidney stones by about 40%. The presence of soluble fiber
in beer results in digestion which reduces the occurrence of
intestinal transit. Beer contains elevated levels of silicon
facilitating development of stronger bones and increased bone
density. Rising disposable income post economic slowdown among the
consumers especially among the youth is also expected to drive the
beer market in Europe. The strengthened economic condition of Europe
has led to the significant rise in the disposable income of the
consumers.
Browse
full Europe Beer Market report at:
However,
the availability of substitutes is restraining the growth of beer
market in Europe. There are both internal and external substitutes
for beer. Internal substitutes of beer include other alcoholic
beverages such as spirits (Whiskey, Vodka, Rum and various others)
and Wine. Consumers who do not prefer beer can always shift to these
alternatives. External substitutes of beer include other
non-alcoholic beverages such as carbonated drinks, dairy drinks, RTD
tea and coffee and energy drinks among others.
However,
Eastern Europe offers huge untapped potential opportunity for beer
manufacturers to capitalize upon. The growing markets of Russia,
Ukraine and various other countries offer several expansion
opportunities for the beer manufacturers. Germany is the market
leader in the beer industry followed by U.K. However, with France is
the fastest growing market for beer in Europe. Health benefits
associated with beer is one of the major factors boosting the demand
for beer in France.
Browse
the full Press Release:
Anheuser-Busch
InBev, SAB Miller PLC, Heineken N.V., Carlsberg Group and Diageo are
some of the key players operating in the beer industry in Europe.
The
report has been segmented by product type and geography and it
includes drivers, restraints and opportunities (DRO’s), Porters
Five Forces analysis, Value Chain analysis of the beer market. The
study highlights current market trends and provides forecasts from
2015 to 2021. Average selling prices (ASP) across all beer types are
covered within the scope of research. We have featured the current
market scenario for the Europe beer market and identified future
trends that will impact demand for beer during the forecast period.
By
product, the market has been segmented into Ale beer, Lager beer and
Stout beer. By country, the market has been segmented into the EU5
(Germany, U.K., Italy, Spain and France) and rest of Europe. The
report provides the current market size and anticipates its status
over the forecast period. In addition, the report also provides the
market size in terms of volume consumption in billion liters.
The
report also analyzes factors driving and inhibiting growth in the
beer market. Porter’s Five Forces analysis offers insights into the
market competition across its value chain. The report will help
manufacturers, suppliers, and distributors to understand the present
and future trends in this market and formulate strategies
accordingly.
The
report segments the Europe beer market as:
Europe
Beer Market by Product type:
Ale
beer
Lager
beer
Stout
beer
Europe
Beer Market by Country:
Germany
U.K.
Italy
Spain
France
Rest
of Europe
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a Brochure of this Report :
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