Europe Pet Food Market Driven by Increasing Number of Dog Owners in this Region, Coupled with the Higher Awareness towards Pet Health & Nutrition

The Europe pet food market is expected to exhibit a moderate CAGR of 1.30% within a forecast period from 2015 to 2021. The market was recorded at US$25.7 bn in 2014. By the end of 2021, the Europe pet food market is expected to reach US$28.1 bn, as stated in a research report released by Transparency Market Research, titled “Pet Food Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.” The report provides an accurate analysis of the macro and micro factors that influence this market, including socioeconomic factors.

The pet food market has been segmented by pet type into dog food, cat food and others. The others segment includes fish food, bird food, reptiles and other small animals. The cat food segment held the largest market share in Europe. Increasing trend for nuclear families coupled with demand for small pets is one of the major factors boosting the demand for cat food in Europe. In terms of food type the pet food market has been segmented into wet/canned food, dry food, nutritious food, snacks/treats and others. Raw meat and other household products are covered within the scope of others segment. However, the others segment including reptile food, bird food, fish food and other small pets is the fastest growing segment in pet food market in Europe.

The Europe pet food market is segmented according to food type, pet type, and country, for the sake of a simpler yet descriptive grasp over the market dynamics.

On the basis of food type, the Europe pet food market is being led by the dry food segment. This segment is expected to be valued at US$11.1 bn by the end of the report’s forecast period. Meanwhile, the fastest-growing food type segment is nutritious food, exhibiting a CAGR of 2.70% in the given forecast period.

In terms of pet type, the pet food market in Europe is segmented into cat food, dog food, and others including fish food, bird food, food made for small animals, and reptile food. Amongst these, the segment of others is the most swiftly expanding segment, growing at a 2% CAGR between 2015 and 2021. On the other hand, the segment of cat food held the biggest share in the market. The rising preference for small pets is amongst the key factors stimulating the demand for cat food in Europe. The cat food segment stood at US$11,957.3 million in 2014 and is predicted to maintain a consistent growth rate in the forthcoming future.

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The report considers seven major regions in the Europe pet food market. Among these regions, the U.K. held the largest share in the market in 2014. The report, however, states that the U.K. pet food market is expected to show a very slow growth rate, owing to a saturated market, with most consumers opting for top and credible players.

On the other hand, Spain is showing a rapid growth rate in the Europe pet food market. It is exhibiting a CAGR of 1.90% in the given forecast period. Spain is showing a rapid growth rate due to the rapidly increasing consumer awareness about different types and brands of pet food.

Another region considered as a prime location for sales in the Europe pet food market is Italy. However, market saturation and high inflation rates are causing Italy to progress at a CAGR of just 0.1% from 2015 to 2021.

The key players in the Europe pet food market are Pedigree Whiskas, Nutro, Cesar, Big Heart Pet Brands, Purina, Colgate-Palmolive, Affinity Petcare, and Nestle S.A.

Key segments of the Europe Pet Food Market

Europe Pet Food Market: By Country

• U.K.
• Germany
• France
• Italy
• Spain
• Netherlands
• Rest of Europe

Europe Pet Food Market: By Pet Type

• Dog Food
• Cat Food
• Others

Europe Pet Food Market: By Food Type

• Dry Food
• Wet Food/ Canned Food
• Nutritious Food
• Snacks/Treats
• Others