Potato
Flour is a type of flour which is made from whole potatoes and most
of the time the peel of the potato is not removed. Potato flour is a
rich source of fiber and vitamins. The potato flour is heavy but is
very easy to digest. The potato flour has a defined potato flavor and
the products that are made up of it has a longer shelf life and are
generally gummy in nature. Potato flour is also used as an ingredient
in some of the cuisine in order to enhance the potato flavor. Potato
flour also helps to cure the cardiovascular diseases.
Market
Segmentation:
Potato
Flour market
is segment on the basis of packaging, distribution channel, type, and
region. On the basis of packaging the market is segmented into retail
packaging and bulk packaging. Bulk packaging is much preferred by the
restaurants or hotels, whereas retail packaging is preferred by the
consumers for their household. The demand for potato flour is also
more as it is easy to digest. On the basis of distribution channel
the market is segmented into supermarkets/hypermarkets, convenience
stores and online stores. It is expected that supermarkets/
hypermarkets will hold a relatively higher share in the potato flour
market compared to other distribution channel. On the basis of region
the potato flour market is segmented into North America, Latin
America, Asia Pacific, Europe and MEA.
Market
Regional Outlook:
Regional
segment for the market of potato flour is divided into five different
regions: North America, Latin America, Asia Pacific and Japan, Europe
and MEA. Among these segment Asia Pacific is expected to be the
leader of potato flour market around the world and is expected to
dominant the market in the forecaster period. In Asia Pacific region
the countries like china is the key market for potato flour, India is
also generating quite high revenue as the country is world’s second
largest producers of Potato. In terms of revenue North America is
also expected to be the second leading contributor in the potato
flour market, which is further followed by Europe.
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Market
Drivers:
Consumer’s
increasing demand for ready-to-eat snack foods that is easy to digest
is playing a key role to drive the potato flour market in the
forecast period. Increasing opportunities in the food industry is
also a key factor which is driving the global potato flour market.
Potato flour-based food products provides rich fiber content which is
healthy as well as it helps in the reduction of fat content from the
body. As potato flour is easy to digest it is very popular among the
old age people, hence this factor is also boosting the growth of
potato flour market. The potato flour has an increased shelf life
which does not affect the quality of the product, which is also
another driving factor for the growth of potato flour market. It is
said that consumption of potato flour promotes hair growth and helps
in the treatment of grey hairs which is also expected to bolster the
growth of potato flour. As potato flour is a rich source of vitamin
c, it helps to boost the immunity of the body. Furthermore it
contains flavonoid which keeps the level of bad cholesterol low,
these factors are also going to drive the potato flour market to a
great extent in the forecast period.
Market
Key Players:
Some
of the key players in Potato Flour market are Shiloh Farms, Bob's Red
Mill, Doves Farm Foods Ltd, Anti grains food, Authentic Foods,
Rakusens Ltd, Lotus foods, Health Connection Wholefoods, Barry Farm
Foods and Hearthy Foods among others.
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