Red
rice is a rice which has red color due to anthocyanin content in the
rice. Red rice is consumed with hulls or partially hulled form having
nutty flavour. Red rice have higher nutritional value than the usual
polished rice. There are different varieties of red rice such as
rakthashali, Thai red cargo rice, Bhutanese red rice, Camargue red
rice etc. Red rice is also called as weedy rice as it persists as a
weed in fields. Red rice contains iron, carbohydrates, zinc, protein,
fat, fiber and potassium. Red rice is a source of anti-oxidant which
helps consumer accelerate its wound healing and maintain body’s
defense mechanism. Prevention of heart disease and lowering the
cholesterol level in body are important factors in growth of red
rice market
in global market.
Market
Segmentation: Red rice
The
red rice market is segmented on the basis of its application in
different industries such as food and beverage industry, cosmetic
industry, healthcare industry etc. In food and beverage industry, it
is used for wine making and nutritional food for consumption. Red
rice is a high source of antioxidant which makes it useful in
cosmetic industry in Japan and Korea. In healthcare industry, red
rice is used as traditional Chinese medicine for health issues such
as increasing blood flow, better food digestion and eliminating blood
blockages etc.
The
red rice is segmented on the basis of type as Rakthashali, Thai Red
Cargo rice, Bhutanese red rice, Camargue red rice, Red parboiled rice
etc. where Rakthashali is a uncommon rice variety, Thai Red Cargo
rice is a gluten-free rice variety, Bhutanese red rice is medium
grain rice cultivated in Kingdom of Bhutan, Camargue red rice is
cultivated in southern France. Red parboiled rice is used mainly in
India and Shri Lanka for making their traditional foods.
The
red rice is segmented on the basis of nature of rice as organic and
conventional. Demand for organic red rice is more as compared to
conventional red rice as a result of increasing awareness of
consuming organic products. Higher nutritional value than polished
rice makes red rice popular in fitness trainers and athletes.
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The
red rice market is segmented on the basis of regions as North
America, Latin America, Europe, APAC and ME.
Global
Red Rice Market: Regional Outlook
Depending
on geographic regions global Red rice market is segmented into five
key regions: North America, Latin America, Europe, APAC and ME. India
and Indonesia are the major producers of red rice globally. China and
Japan are specialized in red rice yeast products which they use for
their traditional medicinal purpose. Japan and Korea are leaders in
using red rice in cosmetics as it is a good source of antioxidant.
Global
Red rice Market: Drivers and Trends
The
red rice have various health benefits which makes it popular in
health conscious consumers. Red rice contains more nutrients than
white rice and polished rice which makes it popular in athletes and
fitness trainers. Use of red rice in lowering cholesterol and blood
glucose are couple of health benefit which is driving the global
market for red rice. Use of red rice in cosmetics for wrinkle free
and rejuvenated skin is one of the key drivers which are increasing
demand of red rice in global market. Red rice is used in traditional
Chinese medicine which makes it popular in China for medicinal use in
turn increasing the demand.
Global
Red Rice: Key Players
Some
of the key players identified across the value chain of the global
Red rice market include Lotus Foods, Urmatt, Ceylon Pure, Radnor Corp
Pty Ltd., Herbaria, LLC are amongst.
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