Global
Hawthorn Extract Market: Overview
Hawthorn
belongs to Rosaceae family which is botanically known as Crataegus
laevigata, Crataegus monogyna. Hawthorn is a horny shrub which is
grown along the hillside in sunny wooded areas. Hawthorn is the
native of Europe and Asia. They grow in clusters in various colours
such as white, red and pink. Haws are the berries that sprout out
after the flowers. Hawthorn extract can be obtained from leaves,
flowers and berries. Hawthorn extract is a popular herbal extract
owing to its peculiar medicinal property. Hence, is gaining traction
in herbal supplements industry. The flower and leaves are the most
used parts of hawthorn than berries, due to high concentration of
flavonoids. Apart from medicinal purpose hawthorn extract can be used
for culinary application also.
Global
Hawthorn Extract Market: Drivers and Restraints
Hawthorn
extract is being used traditionally for making jellies and wine and
also adds flavour to the brandy. Breakthrough research and innovation
has led to explorative use of Hawthorn extract in medicinal
application. Hawthorn extract is characterised by antioxidant
property due to the presence of proanthocyanidins and anthocyanin’s
that helps to strengthen walls of blood vessels. The most prominent
medicinal use of hawthorn extract is to provide smoothening effect on
the heart and vascular system. Therefore, helps to combat various
vascular diseases especially congestive heart failure as it helps to
increase the transmission of nerve signals by widening the blood
vessels through contraction. Apart from treating health concerns,
hawthorn effect is also been used to treat digestive and kidney
aliments such as diarrhoea and indigestion among others. Moreover,
hawthorn extract also helps to reduce the cholesterol level by
enhancing the receptors of LDLs. Hence, propelling the growth of
hawthorn
extract market
due to its implacable usage in pharmaceutical industry. Furthermore,
apart from Europe hawthorn is also now being found across the globe
and hawthorn extract can easily be extract from all parts of the
plants i.e. flower, leaves and berries. Hence, wide availability and
easy extraction is significantly contributing the growth of hawthorn
extract market.
However,
as hawthorn extract is widely consumed in the form of herbal
supplements but it should be taken cautiously, as it may cause
reaction with the other prescribed drugs and may lead to adverse
health effects. Moreover, nowadays, people consumes herbal
supplements by purchasing through over the counter. Therefore,
self-medication behaviour among the consumers may prove be harmful
and hence may affect the growth prospects of hawthorn extract market.
Moreover, hawthorn may affect the blood pressure as it may tend to
react with certain medication such as digoxin, beta blockers among
others. Hence, lack of warning labels by the manufacturers coupled
with dearth of knowledge among the consumers regarding its side
effects may restrain its market growth.
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Global
Hawthorn Extract Market: Segmentation
On
the basis of end use industry, hawthorn extract market is segmented
into:-
- Pharmaceutical
- Brewery
On
the basis of sales channel, hawthorn extract market is segmented
into:-
- Mass Merchandise
- Natural & Health Food
- Direct Sales
Global
Hawthorn Extract Market: Region wise Outlook
The
global hawthorn extract market is categorised into seven regions,
namely, Western Europe, Eastern Europe Middle East and Africa (MEA),
Asia Pacific excluding Japan (APEJ), Japan Latin America and, North
America. North America accounts for significant share of hawthorn
extract market. Increasing lifestyle diseases coupled with excessive
healthcare expenditure has led to drift in consumer’s consumption
pattern towards adoption of preventive healthcare. Herbal supplements
forms a prominent component of preventive health measure thus,
spurring the growth for hawthorn extract market in North America.
Europe accounts for major share of hawthorn extract market. As
hawthorn is native of Europe, along with its acceptance as official
herbal supplements in various areas of Europe such as Brazil, France,
Germany and Russia which is further supporting the growth of hawthorn
extract market. Asia Pacific represents the opportunistic market for
the growth of hawthorn extract, as traditional medicines are widely
accepted in various parts of Asia Pacific. Moreover, manufacturers
are focusing upon new product innovation which further potentiates
the growth of hawthorn extract market.
Global
Hawthorn Extract Market: Key Players
Some
of the prominent players identified in the global hawthorn extract
market includes: Runfuture (Xi'an) Co.,Ltd, Xi'an Rainbow Biotech
Co.,Ltd, Bolise Co., Limited, MediHerb, Xi'an Greena Biotech
Co.,Ltd., NOW, Pure Encapsulations, Inc., The Pharmaceutical Plant
Company Pty Ltd, MB-Holding GmbH & Co. KG, Malay Ingredient
Group-MIG, Xi'an Victory Biochemical Technology Co.,Ltd.
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