Rice
milk is a type of grain milk which is made from various types of
rice. Mostly rice milk is prepared from brown rice and is available
in plain unsweetened form. The sweet taste obtained from a variety of
rice milk drinks is due to the natural enzymatic process that breaks
the carbohydrates into sugars which is almost similar to a Japanese
milkshake. Rice milk contains high amount of essential ingredients
such as carbohydrates, proteins, and calcium as compared to regular
cow milk. Rice milks does not contain lactose, and is highly
preferred by consumers which are lactose intolerant and individuals
that avoid dairy products, including vegan consumers. Manufacturers
are offering innovative rice milk-based products which are fortified
with vitamins such as vitamin B12 and B3, minerals and iron for
increasing their product quality. Rice milks are the most consumed
milk alternative worldwide which are boosting the sales growth over
the recent years. Rice milk is mostly consumed by individuals which
are lactose intolerant, allergic to soy and soy-based products or
milk products. Rice milks are rich in protein and is calcium
fortified drinks.
Global
Rice Milk: Market Segmentation
The
global
rice milk market
is segmented on the basis of form, flavor, distribution channel,
application and region. The rice milk market is segmented on the
basis of form such as plain unsweetened form and plain sweetened
form. The rice milk market is segmented on the basis of flavor such
as chocolate and vanilla. The rice milk market is segmented on the
basis of distribution channel such as online stores,
supermarket/hypermarket, retail stores, and others. The global rice
milk market is segmented on the basis of application in which rice
milk is used in application in food products such as cheese,
desserts, and snacks and beverages such as cold-pressed milks and
others. Hence, the global rice milk market is expected to
significantly increase the revenue contribution over the forecast
period.
Global
Rice Milk Market: Regional Outlook
Geographically,
the global rice milk industry can be divided by major regions which
include North America, Latin America, Western Europe, Eastern Europe,
Asia Pacific, Japan and Middle East & Africa. Globally, among all
regions, Asia Pacific has developed as the dominant region in global
rice milk market followed by Europe. Increasing demand for rice milk
in lactose-intolerant consumers, has strengthened the growth of
global rice milk market and hence is projected to significantly
expand the revenue contribution of the market over the forecast
period.
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Global
Rice Milk Market: Growth Drivers
The
global rice milk market driving factors are increasing demand for
lactose-free food products due to the ease of digest which is likely
to contribute significantly to the global rice milk market till 2025.
Growing levels of lactose intolerance is one of the major driving
factor of the market. Rising consumer awareness regarding usage of
lactose-free dairy products in day-to-day life which will help in
maintaining the galactose level in the body, is one of the major
driving factor for the market globally. Manufacturers are offering
innovative dairy products to the consumers in order to remain in the
competition in global rice milk market. Growing population of lactose
intolerance consumers is also a major factor which is driving the
global rice milk market. Hence, the global rice milk market is
expected to observe robust growth over the forecast period.
Global
Rice Milk Market: Key Players
Some
of the key players identified across the value chain of the global
rice milk market include Vitasoy Australia, Alpro, Provamel, DREAM,
Pacific Foods of Oregon, Inc., Rude Health, Blue Diamond Growers,
NATURA FOODS, HAPPYOLKS, thairicemilk are among others. The companies
are expected to expand their business by enhancing their product
portfolio in global rice milk market. The companies are projected to
frame certain strategies in future in order to gain the competitive
advantage in global rice milk market till 2025.
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