Cold
pressed juices are increasingly gaining popularity worldwide. The
technique used for their manufacturing helps in keeping their
nutrients intact, making them flavorful and safe to drink. A research
report by Transparency Market Research (TMR), titled “Cold Pressed
Juice Market - Global Industry Analysis, Size, Share, Growth, Trends
and Forecast 2016–2024,” includes an extensive study of all the
important aspects of the market. It takes the historic and current
scenario into consideration to offer insights into future trends of
the global
cold pressed juice market.
The
rising disposable income of people around the world is resulting in
increased spending on lifestyle products. This, in turn, is providing
a fillip to the global cold pressed juice market. The growing
awareness regarding the numerous benefits offered by cold pressed
juices coupled with the heightened sense of health consciousness is
translating into the greater uptake of these juices. They are rich in
anti-oxidants, vitamins, and minerals, which offer beauty and
detoxifying benefits.
The
prevalence of a belief that the consumption of these juices prevents
the occurrence of cancer, eliminates toxins, and reduces the intake
of artificial food components is also stoking the growth of the
market. On the flip side, these juices are organic and are
manufactured using high-pressure processing (HPP) procedure, which
makes them costlier than the usual juices. This is, therefore, acting
as a stumbling block for the global cold pressed juice market.
On
the basis of type, the global cold pressed juice market can be
segmented into vegetable juices and fruit juices. Based on
distribution channel, the market can be divided into retailers,
online retailers, departmental stores, grocery, online retailers, and
super or hypermarkets. From a geographical standpoint, the report
categorizes the global cold pressed juice market into North America,
Latin America, Asia Pacific, Europe, and the Middle East and Africa.
Europe and North America will account for a large cumulative share in
the global market. The growth of the regions can be attributed to the
high spending power and heightened awareness among the populace. Asia
Pacific will experience healthy growth owing to the widening base of
middle-class population and increasing health consciousness among
people.
Players
in the cold pressed juice market are banking on pasteurized
technology for manufacturing in order to meet the demand of
consumers. To expand their base of patrons, companies are focusing
towards product and packaging innovation. Some of the key
participants in the market are Pressed Juicery, Evergreen Juices
Inc., PepsiCo Inc., Suja Life, Evolution Fresh, Liquiteria,
JustPressed, Organic Avenue, Juice Generation, and Organic Press
Juices.
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