Liquid
water enhancer are products comes in small size containers of
concentrated flavored liquid are designed to be mixed with plain
water to give different flavor and taste to the plain water. Only a
few drops need to be mixed in plain water to give flavor. Liquid
water enhancers come in different flavors such as sweet or may be in
fruit flavors, and colors, they also give different neon color to the
plain water. These liquid water enhancers also come with added
minerals and vitamins, and it is claimed to make us drink more water
than that of plain water. They are sweetened with artificial or
natural sweeteners and natural colors. Consumer demand for innovative
beverages and similar products is fueling market demand for liquid
water enhancers in the global marketplace.
Liquid
Water Enhancer: Market Segmentation
Liquid
water enhancer market
is segmented on the basis of its types as flavored water enhancers,
energy water enhancers, and fitness drops and others. Among all types
market segments flavored and energy water enhancers grab majority
market shares of global liquid water enhancer market. Fitness water
enhancer is another major market segment expected to grow at
significant growth rate over the forecast period. Others segment
comprises of products which include water enhancers with
multi-functionality such as the combination of flavor and energy.
Liquid
water enhancers market is further segmented on the basis of active
ingredients in the water enhancers, as vitamins, electrolytes,
antioxidants, and sweeteners. The vitamins and electrolytes based
water enhancer are the market segments grabs more than 50% share of
global liquid water enhancer market. The majority of these water
enhancers comes with natural colors, flavors extracted from fruits,
vegetables etc. Lemon, coconut water, strawberry etc. fruit flavors
possess higher market demand.
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Liquid
Water Enhancer Market: Regional Analysis
Liquid
water enhancer market is segmented on the basis of five key regions
as North America, Latin America, Europe, Asia-Pacific and the Middle
East and Africa. North America and Europe dominates liquid water
enhancer market due to increased awareness about this products.
Manufacturers are marketing water enhancers in western regions by
promoting their health benefits over that of carbonated and other
energy drinks. Asia-Pacific is an emerging market for liquid water
enhancers in near future, due to rapid urbanization, globalization,
and increased adoption of Western culture and trends. Moreover, there
is a growing number of health and fitness-conscious people in this
region, which is expected to contribute to a higher growth rate of
water enhancers in the region.
Liquid
Water Enhancer: Market Dynamics
The
growing number of obese population in the Western countries,
rejecting of fizzy energy and soft drinks due to health awareness and
health issues associated with consumption of carbonated drinks. Thus,
to avoid carbonated drinks consumers are preferring water enhancers
as a healthy substitute. Further supported by attractive marketing,
this has stemmed into a significant expansion of consumer base for
health improving foods and beverages, globally. Also, growing number
of health conscious consumers in developing countries like Japan and
Singapore is another factor expected to fuel market demand in Asia
–Pacific region. Even the changing consumer preference towards
healthy flavored drinks has driven the water enhancer market. Lack of
stringent regulations from regulatory bodies such as the FDA and ESFA
are major restraints for the global liquid water enhancer market.
Liquid
Water Enhancer: Key Market Players
The
major key players operating in the liquid water enhancer market
includes Dyla LLC, Nestle, PepsiCo, Cott Beverages, The Coco-Cola
Company, Kraft Foods, Stur Drinks, and Vitamin Squeeze etc. These
companies are in constant expansion of production capacities and
product range with a strong marketing strategy have gained a sizeable
consumer demand. Start-ups are focused on efficient supply chain
management to compete with the big players. In a nutshell, with both
major and new players actively contesting for supremacy, the global
liquid water enhancer market is anticipated to expand at significant
growth rate over the forecast period.
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