Energy
drinks are gaining huge popularity among all the age groups due to
the health benefits associated with them. There is a huge percentage
of people consuming energy drink over a carbonated drinks from past
couple of years. The growth of the energy drinks market is primarily
driven by growing awareness about health in young age group.
Depending on the type of juices and their benefits, demand for the
market of energy drinks is likely to grow in the coming years. Energy
drinks market face stiff competition from packaged juice,
malted health drinks, and aerated beverages.
Which
are the key drivers and restraints influencing the growth of the
global energy drinks market?
Raising
health concerns and increasing popularity of energy drinks are
anticipated to boost the market for energy drinks. In addition,
significant increase in number of sports and athlete persons are
likely to support the growth in this market. Sugar free energy drinks
are gaining high popularity owing to increase in number of cases of
diabetics and other sugar related diseases. Energy drinks have formed
an integral part of parties, celebrations, and social gatherings,
resulting in rapid growth of the market across the globe. Packaging
of energy drinks also plays a crucial role in the market due to which
many manufacturers are coming up with attractive packaging for energy
drinks.
On
the other hand, certain energy drinks contain ingredients that are
harmful for the health of children, limiting the growth of energy
drinks market. Furthermore, energy drinks containing alcohol cause
side effects on health thus expected to witness sluggish growth in
the coming years. This in turn likely to hamper the growth of market
size for energy drinks market.
Fill
the form to gain deeper insights on this market @
http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=531
Which
are the leading segments of the global energy drinks market?
Geographically,
the global energy drinks market can be fragmented into different
regions such as Asia Pacific, North America, Latin America, the
Middle East and Africa, and Europe. North America is the leading
region in the energy drinks market and is expected to dominate the
market in the coming years, owing to factors such as rising health
awareness and changing lifestyle. Developing countries from Asia
Pacific regions are likely to increase their sales on account of
dynamic economies and growing young consumer base.
However,
the Middle East and Africa is about to witness low growth rate due to
lack of product awareness and low disposable income. Increased
marketing efforts from leading market players and growing consumer
adoption are likely to provide steady growth for market in the
Europe.
Which
are the key players leading the global market for energy drinks?
Competitive
analysis of individual regional segment brings an overview of current
standing and market share of the key players. Some of the prominent
players present in the market include Red Bull GmbH, Hansen Natural
Corp., The Coca-Cola Company, and PepsiCo. Market participants are
continuously coming up with new energy drinks variant such as natural
energy drink and sugar free energy drink to cement their position in
the global energy drinks market.
Ichitan
Group on 23rd
March 2017, announced the launch of T247 energy drink for younger
generation across the globe. Ichitan’s green-teas drink is the
leading product and it aims come up with two or three new products
every year.
No comments:
Post a Comment