Global Ready Meals Market: Manufacturers Focusing on Better Packaging to Draw Customers, notes TMR

The global market for ready meals is seeing a steady upswing because of the convenience they accord to those hard-pressed for time, especially students and working professionals, finds a report by Transparency Market Research. The report, titled, “Ready Meals Market - Global Industry Size, Market Share, Trends, Analysis, and Forecasts 2016–2024,” states on account of being precooked and prepackaged those can be had with little preparation.

Besides being hassle-free, another unique selling point of ready meals is that they are more nutritious than junk food. They even cost lesser than eating out. On account of the aforementioned factors, the market for ready meals has been rising steadily.

One factor serving as a bottleneck for the market is the perception that ready meals are less in nutrition quotient when compared to food cooked from fresh ingredients. Such ready meals are also associated with rising instances of obesity and some lifestyle-related diseases, which is further crimping their swift uptake. In order to overcome the challenge, manufacturers are partnering with packaging companies to come up with attractive packaging such as biodegradable barrier tray to entice more customers. Such packaging solutions serve to protect the quality of the food by maintaining its vitamin content, texture, taste, and color.

In addition, manufacturers are expending time and energy on innovating better products having higher nutrition quotient and other health benefits. They are also focusing on coming up with different varieties of food and solid marketing and advertising initiatives to reach out to more prospective customers. All these will likely catalyze growth in the ready meal market in the foreseeable future.

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Geographically, the key segments of the global market for ready meals are Europe, North America, Asia Pacific, and the Rest of the World. North America, among them, is predicted to see solid growth in the upcoming years on account of the presence of a massive working population. In terms of growth, Asia Pacific, holds out a strong promise due to the economic growth and urbanization in the region brought about by the swift pace of industrialization and a burgeoning population. Nations of India and China are said to be powering the market in Asia Pacific. Europe market, on the hand, is being driven by Germany, Spain, the U.K., Russia, and France. Emergence and popularity of healthy ready meals, namely frozen salads, gluten-free meat, and vegetables is responsible for the growth in the Europe market.

Some of the key players in the global market for ready meal are ConAgra, Bakkavor Foods Ltd., Nestle, Greencore Group Plc., Northern Food Ltd., JH Heinz Company Ltd., and Kerry Foods Ltd.