Market
Introduction:
Crab
Apples does not refer to a specific species. It’s a reference to
size as wild apples are usually small. Thus, they look like miniature
apples and share the common ancestry as with the ordinary apples.
Their colors vary from red to orange to yellow. There are many types
of Crab Apple trees, hundreds of hybrid. And the taste varies across
the whole line of hybrids. Crab Apple taste varies from tart to very
tart. And they can be eaten raw as well as cooked. Mostly, Crab
Apples are cooked by adding sugar to minimize the tartness by the
consumers. Crab Apples do not contain enough sugar to be fermented
into Alcohol. Crab Apples are sour but they aren’t poisonous. Like
regular apples, their seeds do not contain toxins.
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Flowering
Crab Apple trees are attractive in gardens and bloom in pretty white
and purple flowers. Thus, they makes them as a useful ornamental
species too.
Market
Segmentation:
Crab
Apple market can be segmented on the basis of nature, varieties,
product type, end use, distribution channel and region.
On
the basis of nature, Crab Apple market can be segmented into natural
and organic.
On
the basis of varieties, Crab Apple market can be segmented into
Butterball Crab Apple, Centennial Crab Apple, Chestnut Crab Apple,
Dalgo Crab Apple, Hopa Crab Apple, Pink Spires Crab Apple, Prairie
Fire Crab Apple, Red Vine Crab Apple, Rescue Crab Apple, Sweet Crab
Apple, Whitney Crab Apple and Wickson Crab Apple.
On
the basis of product type, Crab Apple market can be segmented into
edible and ornamental.
On
the basis of end use, Crab Apple market can be segmented into food &
beverage industry, Cosmetics industry and Pharmaceutical industry. In
food & beverage industry it is used for manufacturing jams &
jellies, sauces, juices, preserves, butter, cider, syrup and puddings
like apple pie fillings. In cosmetic industry it is used as a
flowering essence and in pharmaceutical industry it is known for its
medicinal and homeopathic properties. Malic & Tartaric acid
within Crab Apple have traditional medicinal use.
On
the basis of distribution channel, Crab Apple market can be segmented
into direct and indirect sales. Through direct channel of
distribution, it is supplied to other manufacturing units for
production of end product to consumers. And in indirect channel of
distribution, it is sold through retail sales, online sales and other
retailing formats.
On
the basis of region, Crab
Apple market can be segmented into seven key regions: North
America, Latin America, Eastern Europe, Western Europe, Asia Pacific
excluding Japan, Middle East and Africa and Japan.
Drivers,
Restraints, and Trends:
Demand
for Crab Apple mainly comes from food & beverage industry. Rising
Ready-To-Eat market is fueling the growth for crab apple due to
presence of its products such as jams, jellies, juices and sauces.
Also its healing & cleansing properties, is grabbing the market
attention. Applicable to physical and psychological conditions,
whenever there is repellant to self the remedy of Crab Apple restores
a sense of proportion. Due to changing lifestyle patterns & even
in making recipes like puddings and apple pie fillings, the consumers
are using crab apple as an ingredient and relishing new dishes. Also,
the high pectin content in Crab Apple is increasing the market as it
is good for its roughage properties and medicinal use.
Crab
Apple has a very tart taste and is not accepted by majority in
consuming it raw like other sweet ordinary apples. Thus, further
processing is required to make it more palatable.
Regional
Outlook:
Crab
Apples are popular as compact ornamental trees, providing blossom in
spring and fruit in autumn. The fruit almost persist throughout
autumn. They are native to the temperate zone of Northern Hemisphere
including Kazakhstan, China & Russia. Crab Apples also inhabit
the temperate regions of North America. North American have sour crab
apple varieties whereas, Central Asians have larger and much sweet
varieties. The crab apple is gaining popularity mostly in European
and North American market. The Asian Crab Apple market is expected to
increase with significant value CAGR over the forecast period, owing
to increasing demand for crab apple and its product in near future.
Key
Players:
Major
players in the Crab Apple Market segment are Wilkin & Sons Ltd.,
Cuisinescene NZ, Al’s Backwoods Berrie Co., Healing Herbs – Bach
flower essences, Blue ridge jams, Pepplers Handmade Goodness,
Genestra Brands are amongst to name a few.
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