Frozen
Smoothie is smoothie in a frozen form or a powder form which can be
consumed directly after adding water, milk or juice in it. The frozen
smoothie is gaining traction in the market due to its taste and
smooth texture which is attracting adults as well as kids. In U.S.
frozen smoothie is being served in schools and children also take
packets of frozen smoothie to consume during lunch due to a unique
color, high nutritional contents, and a smooth flavor. In U.S.
consumers are preferring organic smoothie which is prepared from
organic fruits due to health concerns of the parents towards their
kids. In Western Europe, the frozen smoothie is one of the most
growing processed food product due to its features and high
consumption of fruit and fruit products in the region. Western Europe
is the largest consumer of fruits in the world and also one of the
biggest consumer of processed fruit products. The frozen smoothie is
a new and unique product which is gaining preferences due to great
attraction towards fruit in Europe. The production of Frozen Smoothie
requires extraction of juice, preparation of puree and then
conversion to powder form or frozen form. Most of the companies are
selling Frozen Smoothies in powder form, and some are freezing the
smoothie by IQF process to maintain the nutritional contents in it.
Frozen Smoothie market has expected to witness a rise in demand due
to great taste and valuable nutritional contents globally.
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Frozen
Smoothie: Market Dynamics
Frozen
Smoothie market is mainly driven by the changing consumer preferences
towards healthy and ready to eat foods. Frozen smoothie can be
prepared by applying minimum efforts and can be consumed anywhere.
Changing preference toward nutritious and healthy products is the new
trend for which companies are launching innovative products to
supplement the demand for processed fruits in the modern society.
Frozen Smoothie market will face a surge in demand as many food
producing companies started focusing on frozen smoothie due to
growing demand in the market. Frozen Smoothie has a long shelf life
due to which Frozen Smoothie market is expected to increase during
the forecast period.
However,
Frozen Smoothie comes along with many restraints. Frozen Smoothie is
a processed product and comes with added preservative, colorant and
other harmful ingredients which can decline its market since
consumers don’t prefer any adulteration in fruit products. Europe
has stringent rules against all these ingredients which can increase
the price of frozen puree and decrease its market share.
Frozen
Smoothie market has an opportunity to replace raw fruit
consumption due to changing food preferences.
Frozen
Smoothie: Market Segmentation
Frozen
Smoothie market can be segmented on the basis of fruit type, which
include:
- Mango
- Strawberry
- Apple
- Guava
- Citrus fruit
- Berries
- Grape
- Others (pear, kiwi fruit, passion fruit, etc.)
Frozen
Smoothie market can be segmented on the basis of type, which include:
- Powder
- Frozen Liquid Form
Frozen
Smoothie: Segment Outlook
Frozen
Smoothie market can be segmented on the basis of type which includes
mango, strawberry, apple, guava, citrus fruit, berries, grape and
others (pear, kiwi fruit, passion fruit, etc.). The Frozen Smoothie
market can also be segmented on the basis of type which includes
powder and frozen liquid form.
Frozen
Smoothie: Regional Outlook
Regional
coverage for Frozen Smoothie market includes North America, Latin
America, Europe, Asia-Pacific and China and the Middle East and
Africa. Frozen Smoothie market witnesses a high demand in North
America region due to the vast consumption. Changing consumer
perceptions in this areas will boost the growth of the market.
However, the Frozen Smoothie market is expected to grow significantly
in North America and Europe region as consumers have widely adopted
this Puree.
Frozen
Smoothie: Market Players
The
market participants in Frozen Smoothie market are Jamba Juice
Company, Dole food company, Pitaya Plus, Yoplait USA Inc, Welch
Foods, Sambazon, Inc., Farmers Land Food GmbH and many more.
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