Global
Direct-To-Home (DTH) Satellite TV Services Market: Overview
The
direct-to-home (DTH) satellite television market services has
transformed the mass electronic communication industry quite
dramatically. It entails the reception of satellite programs through
a personal dish that can be installed in homes or in the premises of
a building. A direct-to-home network is comprised of a broadcasting
center, satellites, multiplexers, encoders, modulators, and DTH
receivers. As the name suggests, in a DTH satellite TV, a broadcaster
directly connects to the user. It eliminates the need for middlemen
such as local cable operators by providing better quality satellite
signals with more number of channels. It allows viewers to access and
modify their TV configurations themselves.
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A
report by Transparency Market Research furnishes a thorough insight
into the infrastructure and range of operations involved in the
Direct-To-Home (DTH) satellite market. It segments the market into
two depending upon the modes of DTH signal transmission – C-band
and Ku-band frequencies. When it comes to Ku-band, the DTH service
providers are required to lease the Ku-band transponders from the
satellite. The report also leverages market-leading analytical tools
such as SWOT analysis to gauge the opportunities and threats in the
market. It offers a detailed peek into its overall size, performance,
and future prospects.
Global
Direct-To-Home (DTH) Satellite TV Services Market: Drivers and Trends
The
global direct-to-home (DTH) satellite TV services market has seen
explosive growth on account of its benefits over the traditional
cable TV. The most palpable advantage is the high quality picture and
stereophonic sound effects that it provides as it is not transferred
via the cable. It can reach far flung areas yet unserved by
terrestrial transmission and cable TV. What’s more, with DTH one
can scan a host of channels to choose from them. This is one major
advantage over cable TV where one is forced to watch channels
provided by the operator. By zeroing in on the signals that one
needs, there is also a scope of lowering the monthly cable bill. It
also provides interactive TV services such as movie-on-demand, video
conferencing, and e-mails.
All
this has led a booming direct-to-home
(DTH) satellite TV services market. Besides, robust marketing
efforts by the broadcasting powerhouses in each region has also
contributed to jaw-dropping growth. With the help of DTH broadcasters
can uncover the exact number of viewers for a particular channel to
calculate its TRP. Countering the growth in the market is the
typically steep upfront investment required to set up the receiving
apparatus by subscribers.
Global
Direct-To-Home (DTH) Satellite TV Services Market: Geographical
Outlook
Depending
upon geography, the key segments of the global direct-to-home (DTH)
satellite TV services market are Europe, North America, Asia Pacific,
and the Rest of the World. While North America and Europe are mature
markets, the emerging economies of Brazil, Russia, India, and China
are slated to be top gainers in the near future. This is because the
market in the developing countries’ is by and large underpenetrated
so far. This coupled with the swift pace of urbanization and enhanced
spending capacity of the people in the regions will likely stimulate
stellar market growth.
Companies
Mentioned in Report
Some
of the key companies in the global DTH satellite TV services market,
listed in the report are FOXTEL, AUSTAR United Communications
Limited, Astro All Asia Networks Plc, Star Group Limited, Sky Italia,
DIRECTV Group Inc., Shaw Communications Inc., BCE Inc., Nahuelsat
S.A., Optus Communications Pty. Ltd, Shin Satellite Public Company
Ltd., True Visions Public Company Limited, Norsat International Inc.,
and Pace Micro Technology Plc.
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