Flexible
packaging has engrave as a prime solution in the overall packaging
market and this growth trend seems to continue against the prospect
of environment regulation that propels the companies to find for
greener alternatives. Moreover, flexible packaging is rapidly gaining
traction against the traditional rigid packaging solution especially
in the food & beverages industry. Stick packaging is a type of
flexible packaging which is primarily adopted in the food &
beverages industry and ideal to pack products related to powder,
liquid and granules. It helps to maintain the freshness as well as
extend the shelf life of the product. It is portable and convenient
for on-the-go consumers. The raw material for stick packaging include
paper, aluminum foil or plastic which is an easy yielding material
that can easily transform its shape on the nature of the product.
Adding to this, these materials go through a detailed modification
process that includes coating, lamination, extrusion and printing to
develop different sizes of stick packaging which depends upon the
product requirement. Stick packs is perfect for single dose packaging
to hit the market, therefore, apart from its primary usage of
packing, these stick packaging is ideal for the sampling purpose.
Most of the food & beverage companies use these stick packaging
solution to promote and test their product before the actual launch.
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Global
Stick Packaging Market: Market Segmentation
Global
stick packaging market is segmented on the basis of material type and
application type. On the basis of material type, global stick
packaging market is segmented into paper, plastic and aluminum foil.
Plastic can be further sub-segmented into polyethylene (PE),
polypropylene (PP) and polyester (PS). Plastic is the most widely
used material in the global stick packaging market due to its
positive attributes which includes low cost, light weight, barrier
properties and decorative capabilities. On the basis of application
type, global stick packaging market can be segmented into food &
beverages, pharmaceutical, consumer goods and others.
Global
Stick Packaging Market: Market Dynamics
Currently
the demand for sustainable packaging is prevailing in the global
stick packaging market with the development of eco-friendly packaging
solution. Continuous development and innovation in the area of
flexible packaging has supported manufacturers in creating small
packaging products, ultimately driving the demand for stick
packaging. Another key factor for the growth of global stick
packaging market is the rising disposable income coupled with growth
of the global retail industry. In addition to this, the rising demand
for the packaged food due to health issues is another factor that is
driving the growth of global stick packaging market. Another reason
towards the growth of global stick packaging market is the busy life
style of the consumer that encourage the consumption of on-the-go
product. The need for the high barrier flexible packaging such as
moisture free, dust free solution is another prominent reason to
drive the growth of the global stick packaging market. However, the
stringent regulatory landscape towards the use of plastic is expected
to hinder the growth of the global stick packaging market over the
forecast period.
Global
Stick Packaging Market: Regional Outlook
Geographically,
global
stick packaging market is segmented into North America, Latin
America, Western Europe, Eastern Europe, APEJ (Asia Pacific excluding
Japan), MEA (Middle East & Africa) and Japan. Global stick
packaging market is expected to witness a stable growth with North
America to dominate the global stick packaging market in terms of
revenue. Furthermore, the manufacturers in developing economies such
as China, Brazil, India and ASEAN countries are gradually shifting
their focus towards innovative flexible packaging solution from
traditional rigid packaging solution in order to increase their
sales.
Global
Stick Packaging Market: Major Player
One
of the key players identified across the globe are WePackItAll Inc.,
INEVER S.L., GSC Packaging Inc., Amcor Limited, Aaron Thomas Company
Inc., Constantia Flexibles, Sonoco Products Company, Bosch Packaging
Technology, Bemis Company Inc. and Winpak Ltd.
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