Gluten
free malt extracts are extracted from grains which do not contain
gluten. Few of these grains are millet, buckwheat, rice, sorghum etc.
Gluten free malt extracts also enhance flavor in gluten free malt
products. Manufacturers can use the term “gluten free” only if
they comply with the gluten free rule of FDA. They can label their
products as “gluten free” when the product contains gluten less
than 20 ppm i.e. 20 parts per million. A common occurring protein in
most of the grains like barley, oats, rye is gluten. The increase in
the number of digestive disorders and autoimmune disorders like
Celiac disease, gluten insensitivity created the need for gluten free
products. Gluten free malt extracts are prepared by using amylase
enzymes which help in the conversion of starch into sugar, which is
further fermented by brewing of the yeast.
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Gluten
Free Malt Extract: Market Dynamics
The
products with gluten free malt extracts are consumed in order to
reduce the risk of Celiac disease. There is increase in the number of
Celiac disease patients around the globe especially in US. Many
people in the developed countries have started brewing malt at home
in order to ensure that the malt is actually gluten free. The reason
behind this is intolerance to gluten intake. People are either
themselves suffering from Celiac disease or their dear ones are
suffering which compels them to brew at home. This in future can
jeopardize the business of companies brewing for commercial purposes.
Malt is one of the major ingredients for preparation of beer. The
yearly consumption of beers in USA is in gallons. The use of gluten
free malt extract for the preparation of beer is a prerequisite for
health of the people who consume beer frequently.
Some
companies develope their own gluten free malt extract and use it for
the preparation of its final product. Maintaining quality standards
from the point of growing or sourcing raw materials till the time of
production and sale of final product is one of their marketing
strategy. There are also supermarkets in cosmopolitan cities such as
Tokyo which keep a wide range of gluten free products only in one
super market.
Gluten
Free Malt Extracts: Market Segmentation
On
the basis of application:
- Foods
- Beverage
- Nutraceuticals
- Cosmetic
Gluten
free malt extracts are used in the production of bakery and
confectionary items. Hamburger buns, pizza crust, tortillas, white
bread, sandwich bread, bread concentrates etc. can be prepared from
gluten free malt extracts. Ready to eat and instant oats, soups,
pizza wraps, pocket sandwiches can also be prepared using gluten free
malt extracts. It can also help in producing baking flour and
multi-purpose flour. It is also used as an ingredient in pastries,
cupcakes, pan cakes, cheese cakes, muffins, cookies etc. Vinegar is
also made from gluten free malt extracts. Gluten free malt extracts
are used in the brewing of beer and other alcoholic beverages. They
are also used in preparing tea and coffee powder. Syrups used to in
breweries are also made from gluten free malt extracts. Port,
spirits, sherry, wine, cider, sodas, cordials, flavored water and
fruit juices are other beverages prepared from gluten free malt
extracts as a major ingredient. Gluten free malt extracts are used
for preparing protein powders and energy drinks. Some cosmetics are
also prepared from gluten free malt extracts. Cosmetics which contain
gluten can cause dermatitis herpetiformis in humans.
On
the basis of physical state:
- Powder
- Liquid
On
the basis of grain:
- Millet
- Buckwheat
- Rice
- Sorghum
- Corn
Gluten
Free Malt Extracts: Regional Overview
The
demand for gluten free products is significant in North America as
compared to the demand of gluten free products in APAC countries.
Around 1 % of the population of USA is suffering from Celiac disease
and the number is expected to rise only in the coming years instead
of increasing. Different countries have different criteria of
labelling a product as gluten free. In some European countries
products less than 100ppm are labelled as gluten free whereas in
North America it should be less than 20ppm. This difference in
labeling is an obstacle in foreign trade i.e. import and export of
gluten free malt products from one country to another.
Gluten
Free Malt Extracts Market Players are as follows EDME Limited
Company, Senson, Briess Malt & Ingredients, General Mills,
Colorado Malting Company, Canyon Bakehouse.
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