Global
Hair Supplements Market: Overview
Nutritional
Supplements market is under constant revolution creating a
breakthrough for many natural healthcare products, as they hold high
nutritional content. With the development of functional food segment,
new products have been emerged in the market that helps to stay
healthy. Nutritional supplements are majorly categorised as
dietary, skin and hair supplements. These supplements form important
component of balanced diet. As balanced diet is the healthiest
solution for all skin and hair problems as it provides balanced blend
of macro as well as micro nutrients. Healthy hair growth requires a
great convolution of nutrients that helps to maintain and promote the
required sustenance.
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As
consumers are becoming personal hygiene conscious and hairs form a
vital part of their personality. People across world have started
using hair supplements that provides proper nourishment to hairs and
thus promote healthy hair growth. Hair supplements are generally
recommended by doctors, nutritionist and dermatologists, as they have
the potential to boost the growth, protects the scalp and also
provides strength to the hair roots. Thus minimizing the excessive
hair loss. As hair supplements contains vitamin, minerals and other
healthy contents they are more favoured choice of the consumer rather
than scalp treatment. As hair supplements are cheaper and easily
available with limited side effects.
Global
Hair Supplements Market: Drivers and Restraints
An
upsurge is witnessed in the market of hair supplements. As the
products that were available only in specific health stores are now
widely available in pharmacy, supermarkets, among other commercial
stores. Vital growth is being evident in the hair supplements market
as consumers are being attracted by their nutritional benefits.
Moreover, as more women are becoming major part of the workforce,
they have become more self-conscious and are adopting healthy ways to
nourish themselves. Thus, giving an opportunity for the market of
hair supplements to bloom. Besides, men are also drifted towards
personal care trend, hence the market for hair supplements is
expected to record exponential growth.
However,
it is important to understand that the cause of hair loss may also be
due to some genetic disorders or due to deficiency of specific
nutrients. Thus lack of this awareness among the consumers may lead
to harmful effects of these hair supplements. This may hinder the
growth of hair
supplements market. Moreover, there are lack of evidence that
suggest the proven result of these hair supplement. The adoption of
hair supplements among the consumers may hinder, as hair supplements
act slowly and their results are not visible instantly. Furthermore,
certain segments of consumers are resilient to spend on hair
supplements. Hence poses a major challenge for the development of
hair supplement market.
Global
Hair Supplements Market: Segmentation
On
the basis of ingredients, global hair supplements market is segmented
into:
- Saw palmetto extract
- Vitamin A
- Biotin
- Vitamin D
- Iron
- Folic acid
- Niacin (vitamin b3)
- Omega-3 fatty acids
- Protein
- Legumes
On
the basis of sales channel, global hair supplements market is
segmented into:
- Pharmacist
- Hypermarket
- Supermarket
- E-commerce
On
the basis of form, global hair supplements market is segmented into:
- Capsules
- Pills
- Tablets
Global
Hair Supplement Market: Region wise Outlook
The
global hair supplement market is divided into seven regions,
precisely North America, ,Latin America Western Europe, Eastern
Europe, Asia Pacific excluding Japan (APEJ), and Japan.
Asia
pacific regions are considered to hold a prominent position in hair
supplements market. With increase in purchasing power of the
consumers and health conscious nature, the market of hair supplements
is escalating at a large scale in Asia Pacific region. North America
represents the second largest market for hair supplements, as
consumers are drifting towards proactive nutritional supplement
products which provides a healthier options, this trend is further
followed by Europe. With increase in disposable income as well as
personal hygiene awareness, there is increase in popularity of the
hair supplements in Latin America. Hair supplements market is
expected to increase in Japan due to aging population as hair
supplements prevent early hair fall and thus provides longevity to
the hair growth.
Global
Hair Supplements Market: Key Players
- Nature’s Bounty, Inc.
- Viviscal
- Country life
- Hairinfinity Advanced Hair Care
- L’OrĂ©al S.A
- New Chapter
- Parapharmacie Parapharmanet
- Elvanveda, Inc.
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