Tomato
Puree and Puree Concentrate are processed tomato products which are
useful in cooking food. The production of Tomato Puree Concentrate
requires extraction of nectar from tomato and removal of moisture,
whereas Tomato Puree can be prepared from fresh tomato by cooking the
nectar as well as from puree concentrate. Tomato Puree and Puree
Concentrates helps in maintaining the underlying basis for organic
agriculture and interaction of the ecological effects of the inputs
into our food supply. Both Tomato Puree and Puree Concentrates
retains most of the nutrients of tomato and thus preferred in cooking
food at home. Tomato puree is widely consumed globally whereas puree
concentrate has consumption limited to North America, Western Europe,
and Eastern Europe. In other regions, tomato puree concentrate use is
limited. Recent innovations and launch of GMO tomato in the market is
increasing the production of tomato due to high yield and thus
bridging the demand-supply gap. One of the biggest problems with
genetically modified Tomato is the genetic engineering in which a
gene is inserted into the DNA of food plant is random, and scientists
have no idea where the gene goes. This engineering can disrupt the
functioning of other genes and can create novel proteins which are
not there in our food supply and can create toxins and allergies in
the human body. Despite all the positive and negative things, Tomato
Puree and Puree Concentrate market has witnessed an exponential
growth in the global market which is expected to continue because of
high demand among the consumers.
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Tomato
Puree and Puree Concentrate: Market Dynamics
Tomato
Puree and Puree Concentrate market is mainly driven by the changing
consumer preferences towards healthy and non-genetically modifies
food. Adverse effects have reduced the demand for GMO and Non-GMO
food. Tomato Puree and Puree Concentrate doesn’t create any harmful
consequences on soil and human health whereas GMO Purees have both
the problems. Tomato is misguided as Non-GMO Tomato; Organic Tomato
is 95%-100% organic (might contain up to 5% non-organic components
which are not supposed to be GMO) whereas, Non-GMO Tomato can still
contain a certain amount of pesticides, herbicides, and other harmful
components. Changing preference toward nutritious and healthy
products is the new trend for which companies are launching
innovative products to supplement the demand of modern society.
Tomato Puree and Puree Concentrate market is large as compared to
other Puree and Puree Concentrate market due to the vast plantation
of Tomato trees globally. A Tomato tree lives for around 3 to 5
months which increases the burden of replantation and continuously
produce fruits and flower further used in various applications.
Tomato Puree and Puree Concentrate market will face a surge in demand
as many food producing companies started focusing on Organic foods.
As per the experts, there is no scarcity of Tomato Puree and Puree
Concentrates and farmers are willing to grow Tomato crops, but in the
long run, the supply-demand chain will disrupt due to the low yields
which will create an opportunity for Tomato Puree and Puree
Concentrate suppliers and farmers. Hence, Tomato Puree and Puree
Concentrate market is expected to grow during the forecast period due
to its versatile benefits.
However,
Tomato Puree and Puree Concentrate comes along with many restraints.
Tomato Puree has a small shelf life due to the availability of
moisture in it; however, puree concentrate can have a shelf life of 1
to 3 years due to powder form syndicate process through which it is
produced. Tomato Crop can persist use of synthetic pesticides,
herbicides, the residue of hexane, sewage sludge, growth promoting
antibiotics and ractopamine drug residue which are harmful to nature
and humans. Changes in water sources and quality of water and growth
methods are the most important factors to be taken care of in crop
production.
Tomato
Puree and Puree Concentrate market has an opportunity to
replace raw tomato consumption due to changing food preferences.
Tomato
Puree and Puree Concentrate: Segment Outlook
Tomato
Puree and Puree Concentrate market can be segmented on the basis of
type which includes tomato puree and tomato puree concentrate. The
Tomato Puree and Puree Concentrate market can be segmented on the
basis of form which includes liquid and powder. Tomato Puree and
Puree Concentrate market can also be segmented on the basis of the
application which includes Food (Cooking food, Sauce and ketchup, Jam
and Condiments, Desserts and Others (paste, etc.)), Beverage (Juice
and Others (Cocktails, mocktails, etc.))
Tomato
Puree and Puree Concentrate: Regional Outlook
Regional
coverage for Tomato Puree and Puree Concentrate market includes North
America, Latin America, Europe, Asia-Pacific and China and the Middle
East and Africa. Tomato Puree and Puree Concentrate market witnesses
a high demand in APEJ region due to the vast plantation and
historical presence. Changing consumer perceptions in these areas
will boost the growth of the market. However, the Tomato Puree and
Puree Concentrate market is expected to grow significantly in North
America and Europe region as consumers have widely adopted this
Puree.
Tomato
Puree and Puree Concentrate: Market Players
The
market participants in Tomato Puree and Puree Concentrate market are
Del Monte Foods, Inc., Heinz Wattie’s Ltd., Conserve Italia Group,
Conagra Brands Inc., Sainsbury's and many more.
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