Goji
berries are the fruits of the wolfberry or goji plants. These plants
belong to the Lycium genus and are of two varieties, Lycium barbarum,
and Lycium chinense. Goji berries are known by several names
including wolfberry, boxthorn and matrimony vine. Goji berry plants
are native to China and have a long history of consumption and use in
traditional medicines. The berries gained widespread popularity in
developed countries owing to their prolific vitamin, nutrient, and
anti-oxidant profile.
Download
exclusive Sample of this report:
https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=21413
Global
Goji Berries Market Trends and Market Drivers:
The
primary driver of the goji berry market is the health benefits that
goji berries provide. They are a good source of fiber and are low in
calories and fat. Due to these properties, the fruits are being
increasingly used in weight management and digestive supplement
products. Goji berries are also considered as ideal products for
people suffering from hypertension, anxiety disorders, diabetes and
common ailments such as cold and fever.
The
regulatory restrictions placed by the EU and North America on goji
berries import and labeling are a major drawback for the market. Most
of these restrictions are due to the unreliability of China’s
organic certification system, wherein the use of a certain amount of
pesticides and fungicides is permitted.
The
other area of regulatory focus is on labeling of products containing
goji berries. In 2007, the U.K. Food Standards Agency declassified
goji berries as novel foods due to the significant history of goji
berry consumption prior to 1997. The agency also voiced concerns
regarding the health claims usually associated with products
containing goji
berries as an ingredient.
Goji
Berries Market Segmentation
The
goji berry market is segmented on the basis of application and
product type.
On
the basis of application, the market is further segmented into food
and beverage, therapeutic or pharmaceutical applications, personal
care products and others. The food and beverage segment occupies a
significant market share due to the high and increasing use of goji
berries in food and beverage products. Several health-based beverages
that use goji berries as an ingredient rely on its vitamin and
antioxidant profile. Personal care products represent a rapidly
growing market due to the increasing consumer demand for natural,
safe and effective ingredients in cosmetic products. The historically
high use of goji berries in traditional medicines is a strong driver
for the increasing use of these fruits in therapeutic and
pharmaceutical products.
On
the basis of product type, the market is segmented into direct fruit,
juices, and processed products. The direct fruit segment is further
segmented into raw fruit and dried fruit. The processed products
segment is further segmented into purees, liquid extracts, powder
extracts and others. The consumption of processed goji berries is
mainly due to increasing applications in food and beverage,
therapeutic and personal care products. Goji berries ingredients are
mainly used in the liquid form.
Goji
Berries Regional Market Segmentation
The
goji berry market in North America, Europe, Asia-Pacific, Latin
America, and the Middle East and Africa is covered in the report.
China
dominates the market in terms of production, with the cultivation of
these berries being the major source of revenue in several of China’s
northwestern provinces. The Ningxia and Xinjiang provinces in China
produce the largest quantity of goji berries. The production capacity
of the berries is very limited in North America and Europe as these
berries are not native to these regions. However, with the increasing
demand, many farmers belonging to the U.S. and Canada have taken up
cultivation of goji berries. Northern California and parts of
Northwest are considered ideal places for goji berry cultivation in
the U.S.
The
consumption of goji berries as part of food products is based on the
increasing consumption of exotic, healthy and natural fruits. This
demand for goji berries is particularly strong in North America and
the EU. The historically high consumption of the fruit in Asia is
also significant but is largely based on direct fruit and juice
consumption.
Goji
Berries Market Key Players:
Some
of the key players in the global goji berries market include Navitas
Naturals, Gojix Ltd., Ningxia Red-goji berry trade Co., Ltd., Goji
Berry Farm (Bulgaria), Ningxia Zhengyuan Wuzhong Halal Food Co.,
Ltd., Shaanxi NHK Technology Co., Ltd., Xian Yuensun Biological
Technology Co., Ltd. (Yesherb), Natierra, and The Berry Company.
No comments:
Post a Comment