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Market
Segmentation: Matcha Tea:
The
matcha tea market is segmented on the basis of its product forms as
powder, ready to drink and instant premixes. Use of these matcha tea
instant premixes is used into lattes, ice drinks, smoothies, milk
shakes and also in alcoholic beverages such as liqueurs and in matcha
green tea beers.
The
matcha tea market is segmented on the basis of product types as
traditional, unsweetened, sweetened and flavored. Matcha tea comes in
flavors such as spices, flowers and herbs etc. For health conscious
consumers matcha tea is also available in unsweetened type which
contains comparatively less sweetening agents. Trend of consuming
traditional food is growing market for traditional matcha green tea.
The
matcha tea market is segmented on the basis of nature of raw material
used as organic and conventional. Increasing demand for organic
matcha tea globally due to awareness of leading health issues is
driving organic matcha
tea market.
The
matcha market is segmented on the basis of distribution channels as
supermarket/ hypermarket, specialty stores, online sales, retail
stores and departmental stores etc. Health beneficial properties of
matcha tea is making it popular in consumers which is increasing sale
of matcha tea in every distributional channel.
Global
Matcha tea Market: Regional Outlook
Depending
on geographic regions global matcha tea market is segmented into five
key regions: North America, Latin America, Europe, APAC and MEA
Japan
is a leading consumer of matcha tea as ceremonial tea followed by
China. Sale of match ate in the U.S. and Canada is expected to grow
in the forecast period.
Global
Matcha tea Market: Drivers and Trends
The
global matcha tea market driving due to increasing demand for matcha
tea in many consumers’ as it has many health benefits. Matcha tea
contains comparatively high antioxidant content which makes it
popular in health conscious consumers. Increasing ceremonial tea
consumptions and tea parties is also driving market for matcha tea.
Due to matcha tea’s energy boosting property along with the health
benefits consumption of matcha tea is increasing in corporate world.
Trend of tea and coffee shops like Starbucks is increasing globally
which is driving matcha tea market. Trend of adding varieties of
flavors in the matcha tea is also driving market in youths globally.
Easy availability of matcha tea products in retail shops,
supermarket/ hypermarket and online stores is one of the key drivers
of matcha tea market.
Global
Matcha Tea Market: Key Players
Some
of the key players identified across the value chain of the global
matcha tea market include The AOI Tea Company, Aiya, D?Matcha
Japanese Green Tea, Vicony Teas Company, Encha Organic Matcha, Tenzo
Tea, Green Foods Corporation, ITO En North America Inc., Nature's Way
Products, LLC and Kiss Me Organics U.S. etc. amongst them.
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