Exfoliators
and scrubs are used to remove the dead skin cell present on the
skin’s outermost surface. Exfoliators and scrubs are useful for all
the skin types. Exfoliation involves the process of all facials and
can be done through chemical and medicinal process. The process of
exfoliation involves scrubbing of the skin with the help of an
abrasive. Exfoliators and scrubs consists of fine diatoms that
protects the skin’s surface and are largely preferred among the
consumers. Scrubs available in the markets include, white tea, green
tea and other oils for moisturizing which are used during the process
of exfoliation. Rising awareness regarding getting proper and healthy
skin among the consumers are driving the exfoliators and scrubs
market over the years. Exfoliation can be done with the help of
exfoliating cleanser, pumice stone, loofah,and body brush and body
lotion. Increased focus towards addressing both maturing and
pre-maturely aging skin coupled with inclination towards proper skin
treatment among the population are triggering the growth rate of the
global exfoliators and scrubs market.
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The
global exfoliators and scrubs market are segmented on the basis of
distribution channel and end user. By distribution channel the global
exfoliators and scrubs market are segmented into online distribution
channel and offline distribution channel. Offline distribution
channel of exfoliators and scrubs is further segmented to hyper
markets, super markets, departmental stores, specialty stores,
pharmacies and drug stores and others. Online distribution channels
of the exfoliators and scrubs are gaining significant importance over
the years for exfoliators and scrubs due to its rising convenience,
reduction in search costs among the consumers and presence of large
number of international brands. Booming e-commerce industry of
exfoliators and scrubs has resulted in the introduction of certified
websites of the companies over the years.
However,
offline distribution channels of exfoliators and scrubs are still
preferred among the large percentage of population due to the delay
involved in online purchase and consumption among the consumers.
By
end user the global exfoliators and scrubs market are segmented into
men and women. Beautification among women regarding proper healthy
skin are always a growing since a long time ago whereas demand for
exfoliators and scrubs have become a new attraction in recent times.
The
global exfoliators
and scrubs market are mainly driven by the rise in demand for
the skin lightening products which helps in reducing discoloration,
pigmentation, age spots, acne marks. Aging has become a growing
concern among the population. Rising technology coupled with
continuous research and development has resulted to the inclination
towards use of exfoliators and scrubs products which improves the
skin quality and thus generates quick solutions. Key players are
introducing new products of exfoliators and scrubs that helps to
reduce fine lines and wrinkles, black textures and also improves the
skin quality by increasing the oxidation levels in the skin. This is
triggering the growth rate of the global exfoliators and scrubs
market in recent years. Manufacturers of exfoliators and scrubs are
also focused towards continuous research and development in order to
develop new products of exfoliators and scrubs which serves multiple
functions such as two in one mask and scrub. The combined products of
exfoliators and scrubs results to quick solutions to the skin care
requirements to the consumers. However, side effects on skin
resulting from the excess use of exfoliators and scrubs are
restraining the global exfoliators and scrubs market
In
the region wise study, the global exfoliators and scrubs market has
been segmented into North America, Europe, Asia Pacific, Middle East,
Africa and Latin America. Europe which includes Germany Italy,
France, and Russia among the other regions is expected to dominate
the exfoliators and scrubs market in 2016.
Asia
Pacific which includes China, India, and Japan among the other
regions showed the fastest growth rate for exfoliators and scrubs
during the forecast period due to the rising number of manufacturers
coupled with continuous research and development in order to develop
new products of exfoliators and scrubs.
The
global exfoliators and scrubs market faces some intense competition
from the major players operating in the exfoliators and scrubs
market. Global key participants exfoliators and scrubs in the
industry include Estee Lauder, L’Oreal, Procter and Gamble,
Shiseido, Unilever, Amway, Avon Products, Oriflame, Chanel, Clarins,
Helen of Troy, Kao Corporaton, Boticario among others.
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