Global
Goji Berry Market: Snapshot
Goji
berries typically resemble shriveled red berries and have been used
as medicine in Tibet for thousands of years. Their use have been
driven by a number of supposedly observed health benefits. They have
been considered to bolster the functioning of immune system, improve
brain activity, and prevent aging. Containing different types of
vitamins and a variety of amino acids, goji berries are said to have
amazing antioxidant properties. Their use in China was motivated by
its alleged efficacy in protecting against various cardiovascular
diseases and preventing the risk of cancer. Hence they formed a part
of the healthy lifestyle regime in China for long.
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However,
the worldwide adoption of goji berries has been limited so far due to
the lack of any reliable medical evidence. This can be attributed to
the paucity of researches in investigating their efficacy in a large
set of populations. Furthermore, the results of some of the studies
have been largely inconclusive. Several studies used purified extract
of goji berries, hence there is limited significance of these in
validating the claims of their medicinal effects. In addition, the
high cost of such products is a key aspect hindering their demand.
Nonetheless, in recent years, their use have gained some popularity
in the foods and beverages industry to impart taste and flavor, along
with providing useful proteins, vitamins, and anti-oxidants. Further
researches are being made to validate the health claims so that they
can be included in daily diet as superfood in the coming years.
Goji
berry, also known as wolf berry is native to China and is used as a
medicine from thousand years, which is small in size and possess a
bright red color when dried. Goji berry is whole dried berry whose
flavor is increased by the drying process as they are dried whole and
not by extracting the juice. Goji berry is very similar to raisins
which are naturally sweet with a very slight herb taste later. It
also contains small seeds which contain fiber which adds texture to
meals. Goji berry grows on an evergreen shrub in subtropical regions
because of soil and temperature. Goji berry is an excellent source of
Vitamin C and also contain vitamin K, vitamin B1, and vitamin B2,
iron, and also helps in curing harsh cold symptoms which are also low
in calories, fat-free and packed with fiber. Goji berries contain all
the eight amino acids. It has been analyzed that a single 4 ounce
serving of goji berries provides nearly 10% of daily protein value.
In the family of fruits, goji berries contain surprising amount of
protein. The carbohydrates in goji berries are also complex carbs.
This means that the blood sugar will raise slowly, reducing risk of a
sugar crash afterwards. Goji berry is eaten raw, dried form like
raisins, cooked and also used in herbal teas, medicines, and wines.
Goji
berry is an excellent source of antioxidants because of their ORAC
(Oxygen radical absorbance capacity) value, especially carotenoids
such as zeaxanthin and beta-carotene (pigment found in plants &
fruits). Goji berry protects the liver and improves the sexual
function and fertility.
Goji
Berry: Market Segmentation
Goji
berry market can be segmented by applications, form, and by
regions. Based on application, goji berry is segmented into food &
beverages, personal care/ cosmetics, pharmaceuticals, dietary
supplements and others. In China, goji berry is used in medicines for
thousands of years which have a natural remedy for fever, malaria,
hypertension, high blood pressure and age-related problems. Goji
berry consists of beta-carotene which helps in promoting eyesight,
healthy skin and boosting the immune system. The antioxidants which
are present in goji berry helps in protecting skin.
By
form type, goji berry market is segmented into pulp, juice, and
powder.
Based
upon distribution channel, goji berry market is segmented into
supermarkets/hypermarkets, convenience stores, specialist stores, and
retailers. Supermarket/ hypermarket is expected to hold high share in
the goji berry market. Expansion of retail chain format on a global
level has contributed significantly to the growth of
supermarket/hypermarket over the forecast period.
Goji
Berry Market: Regional Outlook
By
geography, the market is segmented into seven different regions:
North America, Latin America, and Eastern Europe, Western Europe, and
Asia-Pacific region, Japan and the Middle East and Africa. In
regional segments, Asia-Pacific is anticipated to witness relatively
high growth followed by Western Europe region market owing to the
rising health consciousness consumers and increasing disposable
income in the region.
Goji
Berry Market: Growth Drivers
Goji
berry market is anticipated to witness constant growth over the
forecast period. Growth of goji berry market is driven by its
applications in the food & beverage industry. Due to the growing
health disorders, Consumers preference is changing towards healthy
fruits, beverages and vegetables. As consumers are becoming aware
about the various benefits of goji berry, market for goji berry is
growing with a significant pace. Goji berry have high antioxidant
properties which supports weight loss and goof for health. Goji berry
contains of natural ingredients with various health benefits which
contributes significantly volume growth over the forecast period.
Goji
Berry Market: Players
Some
of the key players in the Goji berry market include Shaanxi Zsky
Biomedical Co. Ltd., Bata foods, Gojix LTD, ULstar trading natural
products, Goji Berry Hungary and others. Companies in the goji berry
market are significantly investing in various activities like
research and development to enhance the functional profile of goji
berry. Companies also focus upon building efficient supply chain to
ensure wide availability of goji berry in the market.
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