The
competitive landscape of the market for Europe, Middle East and
Africa (EMEA) free-to-air services market is quite a fragmented one
marked with the presence of many large players, according to a report
published by Transparency market research. It is revealed in the
report that the leading players of the market account for only 19.6%
of the total market share. The key players in the EMEA free-to-air
services market are British Broadcasting Corporation (BBC), Mediaset
SpA, Deutsche Telekom AG, RTL Group, and ITV Plc. The major players
are now shifting their focus on research and development of EMEA
free-to-air services to stay ahead in the competition. These
prominent market players are also focusing on the expansion of their
geographical reach through collaborations with several local players.
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In
2015, the revenue of the global EMEA free-to-air services market was
valued at US$ 59.29 bn and the market is forecasted to be reaching
around US$155.8 bn towards the end of the forecast period of
2016-2024. The market is estimated to exhibit a CAGR of 11.8 % over
the forecast period.
High
Speed Internet Facilitates the Emergence and Popularity of
Free-to-Air Services
The
high-speed of the Internet contributes towards the growth of the
market. Widespread usage of such high-speed internet in the region of
EMEA is creating enough opportunities for the Internet Service
Providers (ISP) in this market. As such, ISPs are providing cheap
and superfast internet and paving way for free-to-air services in the
region. Furthermore, there has been an increasing demand for
free-to-air channels in the MEA region.
As
more and more smartphone users are switching to high-speed 4G and
WiFi services, it becomes easier for the providers of free-to-air
services to come up with smartphone Apps wherein users can watch
videos. As such increasing usage of smartphones would help in the
further penetration of free-to-air services in the Europe and Middle
East and Africa.
The
key players that are operating in the market are, however, unable to
provide ultra-HD services to the majority of their users. This is
despite the fact that 4K and 8K videos, TV channels and movies are
gaining popularity in across the EMEA region. UHD services entail
high cost and as such it becomes expensive both for the service
providers and the users to provide and avail those services
respectively. Furthermore, UHD content can be easily watched on UHD
TV. Though the user has to pay for such services and the bundle,
nevertheless, it is way cheaper than watching UHD content over the
internet.
Europe
to Lead the Market for Free-to-Air Services
Geographically,
the market of EMEA free-to-air
services market has been segmented into United Arab Emirates
(UAE), South Africa, Nigeria, Saudi Arabia, rest of Middle East and
Africa. The Europe segment has been divided into the U.K., France,
Germany, and rest of Europe.
Apart
from MEA, Europe is also witnessing a surge in the free-to-air
services. Various key players such as Sky TV has entered into
long-term partnerships to expand their horizon into Pay TV, Internet
TV and so on. Europe is leading the market for free-to-air services.
As such there are immense opportunities for providers of such
services in Europe. Germany, the U.K., Austria have been leading the
way for free-to-air services in Europe. Furthermore, already
established and new players of Europe are making their way into
Middle East and Africa where the demand for free-to-air services are
soaring.
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